Jottr is a 15 month old startup creating a better window on the web for busy users who want to find the best available information in a hurry. Jottr is still in beta but will launch a new website and iOS App on 15 July.
Jottr CEO Shah believes that
Shah says that, out of Jottr’s 500 beta users, the average time spent on the platform is about 40 minutes, which is major considering the average time spent on web articles is usually between 15 seconds and one minute.
Shah stresses that it’s not an RSS reader as the tech is far more ambitious than what it initially appears to be.
What exactly does Jottr do?
Jottr monitors over 300 of the web’s most popular sites. Seconds after every new article is published they
-Analyze the article
-Contextorize it into one or more interests
-Match it to users with same interests
-Prioritize each article in their feed
-Summarize and display it as a Jott.
As a free service how will Jottr make money? “There will be advertising,” co-founder Michael Haupt admits, “but it’s very specific to the user’s interests.”
“With Jottr, when you get the news across, it doesn’t matter who it’s from,” says Shah. “The page ranking doesn’t matter.” Whether the blog post is from The New York Times, Memeburn or Coca Cola, its discoverability remains fair and depends on user engagement. The CEO elaborates:
Let’s say you blog something now, in order for you to reach people, you got to do a blogger outreach programme, you’ve got to spend a lot of time on SEO to start scaling it up. But then you’re competing with a lot of other people doing the exact same thing. You might have something amazing to say but because you don’t have the right SEO, your voice is never heard.
While the team believes Jottr’s content discovery system will level the playing field, Shah argues that it will also help publishers and brands understand users a lot better. “For example, at the moment, when you get a user hit on your site, you have Google Analytics which gives you demographic information like there’s a particular guy in London who looked at this page and spent this amount of time.” Jottr will also provide analytics but in a much deeper way.
Co-founder George Irwin adds that, with Jottr, you can now personalise your website based on the visitor. “For publishing companies, it’s a gold mine because they’ll know exactly that on their sports page, this is the kind of individual who’s spending time on their site,” he says.
“If we go completely blue sky, you can almost throw out the traditional idea of a website. Because all you need is domain.com and you give the person exactly what they want.”
“Your entire business is now focused on the customer, on what they want to see and what they’re interested in. Not what you’re trying to sell,” says Shah.
Amen to that! I found some great tech articles from places I had never found before with Jottr.
Try out Jottr for yourself at https://thejottr.com/