A small #rant if I may. What Twitter needs to change right away.


A small rant. If I may. I just opened a new Twitter account 3/4 days ago and followed many of my favorite people. I then went to my inbox. You know the Direct Message thing. Twitter calls it “messages” these days.
What I found was pretty ugly. I found around 100 messages. Great you might think but no. All automated. About half of them saying “Are you real?” If so then jump through a few hoops and we will let you follow us. Visit True Twit. The other half were straight spam in the form of direct messages telling me to buy products or visit other social media sites. Not a single real message.
For the love of whatever god you worship stop this!! I followed 10000 people so 10% are doing this. What if everybody did it.? Would anybody ever bother going to their inbox ever again? Please consider the user experience of those who have to sift through these messages in the hope that they might find a real one. Thanks for hearing me out.

Before you do anything on the internet you have to ask;
1. Am I a responsible internet citizen?
2. What would the internet be like if every single one of the 3 billion sent a message like this?
3. How would I feel receiving this message?


One of the automated messages bragged that they were a Forbes Top 50 influencer 2 years in a row. He is actually a good guy but my gosh that is must be what you should do? It is madness I have no idea why Twitter allow it. I was actually extremely disappointed/ disillusioned to see some of the people doing it. I have a totally different impression of them now. Please remember that these are “respected” reputable people i have a relationship with. And one in 10 is doing this. One of the scariest things is that several of these people actually manage social media accounts for other people. Do we need an “Internet Police” ?

If someone is using Truetwit or sending automated welcome messages you have to question how much of a true twit they are in real life. They are presumably stupid, self centred, see relationships as irrelevant and are lazy.

Rant over. Please Twitter give us a mail box where we can see genuine messages from genuine people.


My 4 month experience as a paid contributor to the @WebToolsWiki by @JayeAbdulQader #WebToolsWiki

My Personal Experience with WebToolsWiki

Home New

Disclosure. I have been a daily paid contributor to the WebToolsWiki for about 4 months and have been allocated 1.7% of the shares in the business so far because of my work. Michael Q Todd has paid me regularly and trusted me to work unsupervised without question from day 1. However it has been way way more than just the money and the shares for me. I need the WebToolsWiki and so do you. I’m not just saying this because I am one of our writers. Being a writer for WebToolsWiki has opened my eyes to so many tools to make my online experience better.

We have a saying here in the USA that Time Is Money. So when you save time, you save money.


Some web tools are free, some are not and some have free trials. Some are confusing, some are simple, but WebToolsWiki is a collector of web tools and breaks them down for you so you can decide for yourself if a particular tool meets your need.

For example, an at home business may be on a tight budget and you can’t afford to invest in advertising. Tools such as Empire Avenue make it possible for you to invest a little time, collect Eaves or points and give those points away to social media marketers who have thousands in their networks to market you. Tools such as SumoMe, Hello Bar, and MailChimp help you gather email addresses, create email campaigns to people interested in what you do.

And Google has a host of free tools that could help you get more exposure and save time. Simply using a hashtag on  your Google Plus profile gets your post on the first page of Google. Example: Do a search on the word, “gemstones” and you will see several posts of mine on the first page. The image below is a screenshot of a Google search on “gemstones” and as you can see the arrow pointing, my Google Plus post is on the first page just under the Wikipedia link.

gemstones   Google Search


So what does all of this have to do with the WebToolsWiki? Everything. My jewelry blog has gotten almost 10K hits in a month since I’ve been writing and utilizing many tools that I found on the WebToolsWiki. And I am not the only writer in this vast network. I discover tools on my own, and the bonus is seeing unique tools from the perspective of the other writers. We all learn from each other and to me, that is the best part about being on this team.

I want to thank Michael for including me in this phenomenal project and teaching me a lot. Whenever I post about a particular gemstone, it’s now on the first page of Google, and the many tools I am using are enhancing each post, my time, and helping me be even more productive.

My personal experience with WebToolsWiki has been an amazing journey through web tools, connections and making new friends.


But why take only my word? Explore WebToolsWiki for yourself and see the difference in your time online in just a month. You should come and be part of this with us we are just getting started.


The @WebToolsWiki and what is in it for 3 different groups of people #WebToolsWiki


The WebToolsWiki is growing fast and we now have 1365 pages about a wide wide range of internet tools. Each of those pages has their own 2 lists for tips and alternatives They will also soon have a You Tube video and Slideshare presentation too. Many already do. It is a pathway to knowledge. Important knowledge in this ever developing information age. We agreed that content was king and we created a lot of it. We dreamed of a place where you can quickly identify the best web tool for any task. Save time, design better, build an app, analyse your social media responses? Anything. What we imagined at the start is that the WebToolsWiki would be very useful for readers. This however has been added to by its use for 2 other groups. The editors and writers plus the tools that we feature.The ones who get involved the earliest from these latter 2 groups are the ones who will derive the biggest benefits.

This kind of thing is something of a big vision “project” as we want to cover everything. We will have tens of thousands of pages. I do not like talking of it is a project as the resource will carry on well into the future. Just like Wikipedia itself will. Our next steps will be an app with tips where you can also make suggestions and a whole new website. We are using wordpress right now but as we grow and grow we will need to develop our own place with zero restrictions on how we can present content.

Pillar 3 Content

What the WebToolsWiki offers featured tools

  • Exposure via the WebToolsWiki itself and the social media share of our pages
  • Feedback in comment areas
  • Tips from users
  • Networking with fans who have shared the page socially

What the WebToolsWiki offers readers

  • Updated information about tools
  • Tips on how to use the tools
  • Alternative tools in the same categories
  • Networking with other users of the tools
  • A chance to have their own tips, questions or suggested alternatives highlighted via our public lists or Google+and Facebook  comments threads


What the WebToolsWiki offers editors and writers

  • Money
  • Learning
  • Exposure as a writer/ blogger/ video maker
  • Shares in the business

So with all this in mind we hope you will bookmark the webtoolswiki .com

Thank you everyone so so much. Our excitement is growing by the day

Michael and the WebToolsWiki team

New #mobile video social network launched by @RWNDApp #News #Rwnd


Last week I wrote about a new app called RWND that makes fun reversing videos. Today they got approval from the Apple Store for version 2 of their app and there is now a social network. When Vine came out in January 2013 many if not most people said it would never take off. It is too short. Well you do not hear many talking like that now. In the week that Vine launched I wrote very excitedly about it and everything I said here remains true. Mobile, video and sort and quick. people can watch a few while they are waiting for a bus or train.

The social network is relatively basic at present with many developments planned for Version 3 of the app. Early adopters will get the most followers and build their presence so get into it. I have 11,000 Vine followers and in the beginning nearly everyone followed back. Now they are much more circumspect. Profiles are live in RWND, so is trending, latest, and invitations. You can follow, like, ReRewind, and search usernames! In the App Store now. As a recent review of the app in Forbes magazine said. it cetainly gives a whole new perspective to see things in reverse.

RwND social

Your tips for using @RWNDApp
Web Tools Wiki

Your tips for using @RWNDApp

Your tips for using @RWNDApp

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    Have you made a RWND ? Share your link in the comments and I will share it about


    The regathering of the #blogging tribes of @Triberr for #Connectober


    I have noticed of late that there has been increasing criticism that Triberr is not as active and useful as before. That not so many people are sharing posts. So I decided to take some positive and constructive action to remedy that somewhat. I made a weeklong regathering of the tribes event as part of #Connectober. I will be reaching out to everyone in tribes I have started.


    Especially in the case of communities which have been established as a business there seems to be a feeling among many that they have no obligation to support or promote the community publicly. That the founders of the community will do that for them. yet when we examine more closely what a community is (and especially a thriving community) surely every member would benefit exponentially if everybody supported and promoted it. Often the growth and eventual success of a community will depend on how much the members are prepared to spread positive messages about it. There will inevitably be attrition along the journey and the enrolment of new members will be essential.

    One of the difficulties of building a community is the lack of ability to suppress negative sentiments (often quite well meant) by members publicly and this becomes even more difficult in these days of social media. Often communities are built around a new tool and the founders are not skilled in expressing their vision in an effective manner to the more sceptical in the community. In almost every case the founders are attempting things that have never been attempted before.

    After the initial excitement of meeting new people and learning new things communities are built around meaningful collaborations and around the giving of mutual value. Their development often goes through ebbs and flows. It is essential that community members do not attack the founders publicly at these times of ebbs. Newer and more impressionable members will see the attacks and wonder if they should not be investing their time and energy elsewhere. Constructive criticism is of course great and often a necessary factor in community development but perhaps this should be addressed privately? This is where the 3/1000 rule from my headline comes in to play.


    You may think that your criticism is not being seen and that when you address your concerns or complaints to the leaders of the community only they will see it. Research however shows that in the case of Facebook for every 3 people who comment on what you say around 1000 have seen it first. Bad news will inevitably get seen and attract more attention than good. Beware of spreading bad news just so that you draw more attention to yourself. As a community member you have responsibilities.

    So next time you are considering challenging or criticising your community perhaps it may be better to apply the old adage that if you have you have nothing good to say why say it at all. Write to the founder or leader of the community privately. Even discuss it is in a small private group and form a group letter which expresses common concerns. For the good of the community and everyone involved present a positive, united front. Otherwise you may find that you bounce from one community to another and that they all decline in popularity. Who have you served by being the catalyst for that?

    if you are not part of something you can wholeheartedly promote perhaps you should be asking why you are part of it in the first place? There are numerous options these days and not everywhere will resonate with everyone. Choose your community wisely but when you join be a supporter and promoter of it. Publicly at least.


    Why the world needs more information about the latest online tools #WebToolsWiki


    Just by the fact that you are reading this you are very probably ahead of the social game. A game many thought might go away. We can see however that is not. 2 things really struck me today. Firstly I read that 20 billion photos have been shared on Instagram. 60 million more will be shared in the next 24 hours. It makes me wonder how well you are using Instagram to get your own posts seen above this growing “noise”. What new tools are you trying out? The other thing that made a big impression on me was the incredible growth of interest in the internet worldwide. I learned this by studying the viewer analytics for the Web Tools Wiki. Over 10% of users of this site are from Romania. They are the second most by country after the USA which accounts for around 35%. according to my Romanian friend Remi Vladuceanu the internet was barely used there 2 years ago bad massive development of infrastructure has sparked huge use and interest. How many other countries are seeing a similar explosion?


    Not just Romania but the whole world is getting faster and cheaper internet access by the day. I was amazed for example to find how much faster I could do things using my new iPhone 6+ compared with the 2 year old processor in my iPhone 4S. The price of access has gone down since my previous contract and by signing up for 2 years the carrier gave me the phone for free once store and credit card points had been claimed.

    what this all leads to is a necessity for you to keep up with the very latest strategies and tools. Being increasingly internet savvy and having a bigger and/or more responsive network is not now a luxury or an option it is a necessity for nearly every kind of endeavour.

    These discoveries have given me increased determination to make a better and better Web tools Wiki and to market it more and more too. If by any chance you want to be involved as a writer or promoter of what we are doing I am offering money and shares to suitable people. My dream is that it will become the go to place for information about internet tools and that by providing this information we will help people get as much done in less time and spend more time on their passions. This is a big dream but lately I really feel it happening.

    “A personal mission statement becomes the DNA for every other decision we make”
    ~ Stephen Covey

    When I find that we have maybe already become that place in Romania I think “Why not the world?”. What country will we gain significant popularity in. I imagine that Wikipedia itself must have grown this same way back in 2002. Message me on Facebook if you are interested in being part of what is becoming an incredible journey.


    2 great ways to find your top tweets from @CrowdRiff & @EmpireAve #Connectober


    It is always great to find what is working best for you on Twitter. Success breeds clues! This is what your audience wants to see more of! Here are 2 great ways that you may not be using. My Top Tweet by CrowdRiffle and Empire Avenue. My Top Tweet will give you the best 10 from your last 3200 tweets. That is about 3 months for me. Empire Avenue gives you the best from the last week. As part of #Connectober please use these tools then leave links to your top tweets in the comments we will all check them out.



    Here are a few of the tweets I found. You can click on them to engage they are live embeds. Thank you!!

    Please leave links to your top tweets in the comments we will all check them out. Happy #Connectober!
    Thank you

    Happy Birthday! A brief 5 year history of Empire Avenue #Connectober


    Empire Avenue is 5 years old this month. It was founded in October 2009. It is now about 4 and a half years since Empire Avenue began as an actual functioning site and 4 years since Empire Avenue got its first funding. Over 100,000 people have accounts. A lot of people have been connected. I know some of you will be interested in a brief history of what has happened since the start.



    Firstly what is it? These are the benefits for their 3 different target markets as described on their home page.


    In essence Empire Avenue is a place where you can go an quickly find content to share, get your own content shared, connect with new people and also get free analysis of your social media places. I hope you will try it out.


    The original site.

    The original monetization vision went like this
    “Empire Avenue will let you insert ads into your social sites, allowing you to earn real money from your popularity on The People’s Market. All you do is choose to join the company’s advertising platform. The ad rates are determined by influence-driven stock prices. Influencers can display the ads wherever they want — on web sites, sponsored social-media messages, or just on their own Empire Avenue profile.”

    In October 2010 Empire Avenue got its first funding. $200,000. It then raised another 1.2 million in August 2011. Big brands like Microsoft were getting on board and every day was huge fun. I had joined in April 2011 and the thrill of mass connection is very memorable. The top share price when I joined was Adriel Hampton with 123. Microsoft and other companies were getting involved in virtual rewards campaigns and spirits were high


    Around January 2012 Empire Avenue took a whole new tack with the introduction of missions. Users got the ability to pay other users eaves to perform requested actions. This was hugely popular and it was not uncommon to have 2000 unique mission completers a day engaging on the site. Mass connection had been complemented by mass collaboration. Further investment in Empire Avenue followed in December 2013 of an unknown amount. A new board was formed with Charles P. Garcia as the chairman. Sy Fahimi, Laura I. Gomez, Greg Zeschuk and CEO Duleepa Wijayawardhana are also directors. A unique “real” currency called Vees was launched as well as a shop were users could advertise products.

    Since April 2014 Empire Avenue has operated without a CEO and is run by a group of 6 users. Right now around 200 people visit Empire Avenue on a daily basis and around 300 more visit it at least every week. Around 2000 visit at least once a month. A sizeable base to grow from.


    The leaderboards as at October 7, 2014.

    Happy 5th birthday Empire Avenue and thank you to every last person who has participated in any way. Connection and collaboration and a lot of fun and knowledge shared so far. Thank you for getting involved in #Connectober. Search for and use the hahstag #Connectober during October. Get better connected.



    5 things Empire Avenue could do right now for free on social media #Connectober


    Empire Avenue is an online community with about 500 members who are active once a week and another 1000 or so who pop their head in once a month or so. The idea of a community which collaborates to share each others` content is a great one and over 100,000 people have accounts but are “inactive”. At present Empire Avenue is only scratching the surface when it comes to using social media to promote itself. There seems to be little reason why those numbers of 500 and 1000 could not have zeros added to them within a week or two of concentrated social media activity. In short Empire Avenue could become a massive hub for connectivity.

    Right now the owners, the staff and the administrators of Empire Avenue are doing practically nothing. They apparently lack any aptitude, inclination nor belief. This frustrates the heck out of me. Here are 5 simple things that they could do if they wished. These things are all free and require a minimum time spend. They are also al strategies that could be easily adaptded by many online communities or brands

    1. Run a corporate blog. Source useful content from members and publish and promote it and encourage active Empire Avenue members to promote too. Say 10 times a day.

    2. Promote the posts of highly networked and influential people who have shown or are showing an interest in Empire Avenue. Retweet them for a start.

    3. Publish and promote posts and engagement in Facebook and Google+ communities bearing the Empire Avenue name.

    4. Adopt an aggressive following strategy from all Empire Avenue social media accounts.


    10 things Empire Avenue could add to improve itself
    Michael Q Todd

    10 things Empire Avenue could add to improve itself

    A list of things lacking on Empire Avenue which if added would make the site and community incredible

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    1. 1  Profile Information. Would be great to display links to several social networks. Introduction video and more

      Profile Information. Would be great to display links to several social networks. Introduction video and more
    2. 2  An Empire Avenue Shop where we could sell products for eaves and/ or Vs if and when they are introduced

      An Empire Avenue Shop where we could sell products for eaves and/ or Vs if and when they are introduced
    3. 3  Removal of 500, 1000 and 5,000 eave missions. Inflation has rendered these redundant and they block up the stream

      Removal of 500, 1000 and 5,000 eave missions. Inflation has rendered these redundant and they block up the stream
    4. 4  A Scoopit like page as our homepage. Say 5 topics and we could tg scoops with missions

      A Scoopit like page as our homepage. Say 5 topics and we could tg scoops with missions
    5. 5  More interaction with social media sites. For example the ability to display our last Tweet, FB Post or G+ post with ...

      More interaction with social media sites. For example the ability to display our last Tweet, FB Post or G+ post with ...
    6. 6  A social media presence. Right now Empire Avenue is pretty much a secret to all but a few thousand people.

      A social media presence. Right now Empire Avenue is pretty much a secret to all but a few thousand people.
    7. 7  Removal of distinction between business and personal accounts on the leaderboards and some promotion of the whereabou...

      Removal of distinction between business and personal accounts on the leaderboards and some promotion of the whereabou...
    8. 8  More Charity Work

      More Charity Work

      Empire avenue should do more charity work in oder to get more bang for it's buck. Not only are we helping ourselves but we should help others.

    9. 9  Empire Avenue Tips & Strategies - Empire Avenue

      Empire Avenue Tips & Strategies - Empire Avenue

      Empire Avenue Tips and Strategies. Not just an Empire Avenue Tutorial! - Empire Avenue is a great tool for networking with other social media minded people as well as creating social signals for your content.

    10. 10  The return of filtered missions to prevent mission theft and allow us to target "power" users of various networks

      The return of filtered missions to prevent mission theft and allow us to target "power" users of various networks
    11. 11  Visible and numerous haring buttons so that visitors could share our home pages and also other pages

      Visible and numerous haring buttons so that visitors could share our home pages and also other pages
    12. 12  Removal of the ability of bots to spam us when they make purchases

      Removal of the ability of bots to spam us when they make purchases

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    5. Publish and promote “viral” posts on Facebook and Google+. Beautiful photos or humorous posts. This strategy is working great for various other media outlets.

    There you go it is that easy. Please do it or let me and some other people like me do it.


    Some #Tips for Online Community Moderating. Some things to avoid as well. #Connectober


    These are some random thoughts about online community moderating. No doubt you have some great recommended practises and some pet peeves. Would love to see them in the comments and I will add the best one to the post and credit you. Online communities now over 20 years old. They are still very much a rapidly growing factor in our lives. They are a big contributor to this age of connection. Companies and many many offline social groups are finding it increasingly useful to also meet up online. Nearly all of us are active in some or maybe even many. How many cool people have you connected to via some online community? As a competent online community moderator you can become an incredibly potent connector of people and facilitator of exchange of ideas. Conversely as a poor moderator you can severely damage a brand.

    What are things a moderator can do to help a community grow? How to create an environment where people are comfortable in taking the step to post a message, comment or review? Members will not necessarily converse online any more freely than they will stand up before a large crowd and share their ideas. You must nurture, encourage and be patient and forgiving.

    1. If You Want to Make Friends, Be Friendly.
    Nobody likes an overbearing or condescending moderator. be kind and considerate. Be welcoming, be fun. Always consider how you would like to be treated. When people are paying to be part of your community your level of service has to rise even further. Members will not necessarily converse online any more freely than they will stand up before a large crowd and share their ideas. You must nurture, encourage and be patient and forgiving. Be impartial and unbiased.

    2. Ignore Trolls
    You will inevitably get trolls. People who are there just to get a reaction from others. Inevitably these people do not use their real name. You can choose to argue with them or berate them or you can chose to ignore them. Ignoring them makes them go away faster.


    3. Ban Influencers or Payers as a Last Resort Only
    Be very careful when block or banning people who have paid you money to be part of the community or people who have passion and/or influence. These people may well become heavily critical of you. Nurture and communicate thee people. They may end up be very useful advisors. At the very least communicate one on one with these people before banning them. You may well be missing an important part of the puzzle.

    4. Give the People What They Want
    The community is not necessarily about what you want it to be. Listen carefully to thoughts and ideas of members. Ask lots of questions rather than making dictatorial statements and threats. The whole point is to find a way to help the participants share the spotlight.

    5. Get Training
    Online community moderation is a very specialized and complex skill. If you are at all serious about doing it well take any chance you can get to learn. Seek out You Tube videos, podcasts, books, blogs anything. Especially when people are paying you to be a moderator.

    6. Promote Your Community and It`s Members
    You will always have attrition so keep new members coming in and older members coming back by promoting your community either by email marketing, social media posts, whatever works. If possible keep your community open to public view and encourage promotion of posts by members. Reward and thank them when they do.

    The currency is human attention. Work with it. Discourage abuse of it. ~ John Coate

    Community is a complex network of human relationships over time. ~ Cliff Figallo

    Your Tips for Moderating An Online Community
    Michael Q Todd

    Your Tips for Moderating An Online Community

    Your Tips for Moderating An Online Community

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      hosting is heart work. It is not virtual. Like anything having to do with the heart, it’s earthbound. It is messy. It is mixed. And it is incredibly rewarding. ~ Evelyn Pine



      Let`s make an awesome October. #Connectober ~ how you can play


      I woke up when September ended and saw some pretty unsavoury stuff going on on the news. Countries in Africa fighting Ebola pretty much on their own because it was not a “Western” problem. Bombs raining down on Syria. China and India the 2 biggest countries in the world by far not bothering to even turn up for a United Nations climate change conference attended by 193 different countries. You could probably add some more things. As Bob Marley famously said ~ “Let`s get together and feel all right”.

      I have a relatively simple solution to all these kind of issues. It is greater connection. If we have more friends in more places and get to know more about how they think and feel then as a planet of people we can work things out. social media gives us unlimited opportunities to facilitate greater connection and consciousness. However it does not happen by itself. I know that many of you reading this post get this. Thank you for your daily efforts.

      So I decided to initiate #Connectober and will do it next year too. Every day my wife Yoriko and I will post something somewhere and use the #Connectober hashtag and we invite you too. If you wish to guest post here about connection then please let me know in the comments and let it happen. Make an effort this month to reach out to some new people. Please use the #Connectober hashtag on any social media place and we wil look out for it and promote your posts. Instagram, Facebook, Twitter, Google+ and anywhere that uses hashtags.

      What is the worst thing that can happen?


      Here are some examples of posts we have made so far. Thank you for playing


      From commenting to creating more. P.O.E.M to S.C.O.P.E by @NickKellet #contentmarketing


      Nick Kellet the founder of always has interesting insights on social media and digital content. I have just spent some time dissecting his latest slideshare and hope that you too will go through and make your own discoveries from the thoughts that Nick provokes.

      Comment to create Nick

      Nick`s primary assertions are that collaboration and creation are on the rise due to the increasing influence of social media. Where we were once mainly commenters we have become curators and creators for at least some of our time online. This is due to no small extent to the rise of content platforms which integrate with social networks. Embedding is becoming more popular (as I have done with Nick`s slideshare presentation here.) You can watch it here on this blog post. He stresses the need to mix things up (Hybrid Media). he discusses how your focus must move from content to collaboration and communication. There is more, much more. I trust that I have piqued your interest enough to click through and take a look. Enjoy! take notes! Think all the time of how you will transition from POEM to SCOPE.


      Thank you for taking the time to read all this and I hope that you will connect with Nick.


      Is social media and “mass communication” making any difference to the destruction of the environment?


      1970 was a time of hope and beginnings. A year when the world woke up. The first Earth Day was celebrated. Greenpeace the first major environmental organisation was formed.
      Color television was bring the true beauty of the world@s natural surroundings into our living rooms. Backpacker travel was enabling many of us to experience radically different cultures.

      Around about this time mass destruction of our environment began. Many blame globalization and the increase in trade and manufacturing. Then about 10 years ago social media and mass use of computers and phones for digital communication brought new hop that we would all get together and take action about issues vital for our survival on this planet. Freshwater species population down 76% from 1970 to 2010. 52 percent of the world’s mammals, birds, reptiles, amphibians and fish in total have vanished between 1970 and 2010 and you have to know that it has gotten much worse since then.

      Infographic 20140930_Wildlife_Fo

      I for one held massive optimism that when the majority of people found that we had barely any more sharks, bees, forests, ice, dragonflies and various other vital things then we would all take and demand of other massive action to preserve both our own future and the future of our children and their children. However things seem to be getting much much worse. We have to accept now that simply hearing and reading about things will not make one iota of difference to the behavior of the average human being. So social media has proved pretty much useless in this respect. “People power” is a dream. “Global consciousness” may (and will have to if we are to survive) come but it will not be digital messages that do it. They have had their airing and been found wanting. Rock stars and other celebrities are still flying blindly around in private jets producing the carbon footprints of whole villages. China and India did not even bother sending delegates to a 193 nation climate day organized by the United nations last week. Brazil refuses to sign any kind of agreement restricting felling of Amazon rainforest and stepped up destruction by 42% in 2013 from the previous year.

      My friend Kat Haber made this comment just now on Facebook

      “Clictivism must now transition to activism. Greed is gaining control and people must stand up/speak up now for the integrity of their local communities and passions. In places where climate change is impacting wildlife environment and that would be about everywhere today, locals must improve their governance. In places where poaching and capturing wildlife for survival other systems must be deigned to support those communities separate from devouring the wildlife that once called that place home.”

      I am not a pessimist as I truly believe that we will all wake up just in time. I do not have any answers but what I do know is that it is going to take more than just social media.


      Hey let`s see that 4 second video Rwnd with the new @RWNDApp! #Rwnd


      RwndApp has a worthy goal. It wants to put the fun back in video sharing. Founder of Rwnd Andrew Cunningham says “we just felt that things were all getting too complex, too busy. We wanted to make something simple just to have fun again.” The app allows you to take a short video of four seconds in length, upload it to the app and play it back in reverse. Online or offline. Users also have the option of sharing the video on social media as well as embedding it on their websites.

      Just like Vine and Instagram video has exceeded expectations of popularity RWnd will be super popular because it involves mobile and video and does not require a long attention span.


      Right now Rwnd is trending on Product Hunt and would love your upvote. There is also a great discussion there with some links to examples of more videos.

      Looking forward to seeing your videos. Tag them #Rwnd when you tweet them and I will embed some of the best ones here.
      Thank you

      How much has social media changed elections? #selfie #power


      social media is now heavily influencing elections but not perhaps in the way that idealists hoped. “Language research conducted by Oxford Dictionaries editors reveals that the frequency of the word selfie in the English language has increased by 17,000% since this time last year,” Oxford wrote in justifying its choice of selfie as the 2013 word of the year.

      I do not think people care much about policies and honesty in elections anymore. People vote for their image of personalities. social media is responsible to some extent for this. We vote for people who we think we know, like and who we trust will manage the economy in a way that will either maintain our “lifestyle” or maybe even improve it. Presidential style politics has taken over in countries where party politics was once dominant. Political candidates have become celebrities can now control the media simply by sharing photos and having their photo taken with people who will share them.. This is the age of the selfie. There are about 100 million photos bearing its hashtag — #selfie — on Instagram alone. The crazy thing is that even someone who does not even necessarily support a politician will pose for a photo with them and share it with their social media followers. Because they are star struck.


      Denmark’s Prime Minister Helle Thorning-Schmidt snaps a selfie with British Prime Minister David Cameron and U.S. President Barack Obama during the memorial service of former South African President Nelson Mandela

      kardashian celeb-selfie-restricted-horizontal-gallery

      I have been studying the recent New Zealand election. One party the Labour Party tried hard to discuss issues throughout the 3 month campaign. When they lost after losing about 30% of the voter support that they had a year ago they complained hard out that “they could not get their message heard”. They blamed their loss on the fact that the media would not promote discussion about issues. The other main party, the governing party called the National Party maintained their level of voter support, even increased it slightly. Their election campaign pretty much consisted of avoidance of discussion about issues. In the new celebrity culture where the people can now contribute the National Party simple listened. Their election hashtag had no clever policy related message. They chose #TeamKey. This placed all the emphasis on their most famous member the current prime Minister. They turned the election into a presidential election. They even sent the Prime Minister`s chief of staff sent to America for the last 2 months of the campaign so that he was unable to be asked questions by the media. On policy matters such as tax cuts they simply said that that they promised to consider them. When questioned about lying and cheating and corruption they simply dismissed their accusers as “losers” or “conspiracy theorists” and pointed to their recent successful economic record. Instead of making speeches John Key simply travelled around the country visiting sports events, concerts and shopping malls and posing for selfies with delighted members of the public and if possible other celebrities.

      John Key is clever. Clever enough to realise that he would be crazy to speak intellectually about policy and would better serve himself by speaking as an average New Zealander and speaking as little as possible. Both his personal as well as The National Party Twitter and Facebook accounts posted little but an endless stream of duck face selfies of John Key posing with other New Zealanders. The only message broadcast? Team Key. The people of New Zealand lapped it up.

      key richie mccaw selfie

      Richie McCaw may not even support Key but when thousands of people see this photo posted on Jerome Kaino`s Instagram account they think that he probably does and that maybe Key is not such a bad guy after all. Meanwhile other political leaders were making policy speeches in small rural towns.

      The 2 main “left leaning” opposition parties Labour and the Greens tried valiantly to talk policy. This may have worked 20 years ago but about 75% of people are simply no longer interested. Labour chose as a leader an intellectual, quiet, serious, nice-guy leader who let people find out too much about his personality and managed to get disliked by about 90% of the country and lowered his Prime Minister approval rating from about 30% to 10%. The Green Party were so social media naive that they even chose 2 leaders as “co-leaders” and emphasised the strength of their team. They spoke of cleaner rivers and child poverty. The Labour and Green social media streams were full of policy announcements and slogans. Easily attackable by right wing supporters. The Green Party managed to become maybe the only Green party in the western world to actually see their percentage of the vote decline from the previous election. In the age where celebrity is everything they did not even try to create one.

      What also fascinated me is that during the TV coverage of the election in the Election night special none of the dozen or so analysts even mentioned social media. neither what was happening live at the time nor what had been influential during the campaign. It was like it did not exist yet in New Zealand. However social media is actually quite popular in New Zealand. Half of the people who voted probably spend 2 hours on Facebook a day. John Key knows that and he used it well. Could have done far better with it but he was still streets ahead of the opposition. The response from Green party co-leader Metiria Turei when asked what went wrong said it all. She said that she thought that they had run a fantastic campaign and done “all they could.” I firmly believe that They could have done hundreds of times better online. Last year I reached out to the Green Party and offered to help them with social media strategy in the lead up to the election. I was flatly refused. Hopefully next time they will get their act together and give Mr Key and his friends a run for their money. Next time starts today.

      Social media is not going away and will play a bigger and bigger role in campaigns. Moreover it is pretty much free.Let the public do your promoting for you! Just give them the photo opportunities and they will share them for you. What you always have to remember is that even though not many people are commenting on Facebook a lot of people see posts. About 1000 viwers per comment is the general rule. There is a lot to think about here from anyone aspiring to public office in these selfie loving times.

      Any thoughts or insights?