Why you should try Facebook Interest Lists instead of the Newsfeed


I have been asked a lot about how I use Facebook recently and for me it is best managed by use of Facebook Interest Lists. This is an excerpt from the Facebook strategy section of my book The 7 pillars Book.

In the interest list you see a huge variety and often you are the only one to like or comment so people really appreciate it. I find that this is a great way of connecting with people. If there is a mass of comments or likes on a post yours may well get lost.

5 Reasons To Create & Join Pinterest Group Boards & How To Join Mine #PinGroup


Initially I was very reluctant to accept invitations to group boards and to invite strangers to pin from my own boards. About a year ago I made the jump. I have seen rapid growth in my Pinterest account since then. I have gone from 3,000 to 45,000 followers in the past 10 months. My pins hardly every got repinned but now I am getting lots.

If you want to pin from any of my boards there are the links below so you can check them out first if you wish. Along with subjects for each of the boards. Take your pic! Then just leave a comment below with a list of all the boards you wish to be added to as well as your Pinterest URL and I will get it done. You will need to follow me on Pinterest and I will follow you back.

Now for the 5 main reasons that Pinterest group boards rock.

1. More exposure for your pins. If you pin from another person`s boards their followers may see it. You extend your potential reach. If other people pin from your board their followers see it and may follow you or your board.

Come talk Business Success with #Pinterest at our new Facebook Group #PinGroup


3 exciting developments have been announced for Pinterest. These will make brands and business flock to Pinterest if they have not already. It has become such a valuable site that I strongly advise that you give it more of your social media time each week.

Firstly Buy Pins.
When you spot a Pin with a blue price, you’ll know you can buy it right from the app. This is coming very soon first for iOS in the US and then on Android and worldwide.


Flashlight Visual Search
The next development, which is still being tested. Flashlight is a new visual discovery tool that allows you to drag your mouse over an object or area of a pin and to then find pins that contain a similar object.

When you log in as a personal profile you are now invited to switch over to business mode and take advantage of Pinterest analytics. Find out how your pins and pins from your website are performing.



I am a huge fan of collaborative communities and Pinterest has become my favorite. People repin liberally and if your content is good then you can expect it to get seen by a lot of eyes. My account is growing at rocket speed of around 500 new followers a day and I am networking with some super clever, fun and motivated people there.

Pinterest does not have groups yet so I have started a free one on Facebook where members can ask questions and meet people in a way that is not always possible on Pinterest itself. I am already putting many names and faces to business accounts and business logos I have “met” on Pinterest. Pinterest is a multi faceted site and we are all at different points on the learning curve. We are finding that while none of us know everything many of us know a lot and are prepared to share.

We have a collaboration board on Pinterest with over 15,000 members where you can promote your business by pinning about it.
Over 100 are collaborating on it already.

Hope that you will come and check it out. There are around 5000 members already.


I truly hope to get to know you better and collaborate more effectively in the Pingroup for Pinterest.


My terrible experience on TSU and why a paid to post SM network does not work


I was excited when TSU launched in October 2014 and I gave it a fairly good crack. I loved the idea that we could be rewarded by the quality of our posts and the amount of traffic that we could drive to them and that we could also help our friends do the same. Similar to You Tube but without the videos. Literally dozens of sites have promised similarly over the past few years but TSU had a more cunning promotion plan and several of us gave it a try. I usually give new social networks a try and promote them but from now on I will be more discerning. It was the amount of investment that TSU reportedly got which swayed me. $7 million after they just started! How could they possibly go wrong with such incredible riches? Now I realise that they had a different game plan. Their goal it seems is collecting users, conning them into inviting their friends and then getting them to connect their social networks so that they can mine our data and sell it to the highest bidder. That is the only explanation I can find as to why TSU would treat their users so badly. I may be wrong and please correct me if I am but this is how it looks to me.

I quickly got about 4000 friends and 4000 followers and more importantly I introduced about 350 people to the site who in turn introduced about 6000 others. 6000 whose daily earnings I was to get a small percentage of. Sounds good right? I decided that if I joined a group of others in promoting TSU vociferously online every day and by being highly active in their site we could make it work. The money never appeared though. Some days I “made” about as much as $2. I gave away much of my “earnings” to charities but by January 2015 I still had $100 supposedly in my TSU account. I thought that by getting a cheque from TSU I would be able to show it everywhere online and help promote TSU.

After about 2 months and several requests I got a copy and paste email telling me that I had used robots and would accordingly be getting nothing and that I would never get anything either. I promise you that I have no idea how to use a TSU robot and would never consider it.


After several more emails with various TSU employees I got one in late April stating that it had all been a big mistake and that my “Payment request had been handled badly”. However I have still yet to receive any payment despite several further requests. Many people have apparently had similar experiences. Some have even had their TSU accounts deleted solely because they mentioned the name of TSU competitors in their posts. So as you probably know by now TSU sucks. I think that it is fair to say that as a consumer and user my experience was terrible. They blew a great chance and now very people visit their site. They got $7 million of investor funding for what ostensibly was a great idea. But was it? Several experienced social media and internet figures chimed in on my Facebook post to explain why TSU was never going to work.

Getting cheated out of $100 was not a huge deal for me but what about people in the 3rd world for whom this might be a whole month`s pay? I am writing this solely so that they do not spend a month using and promoting TSU. This could be a major setback for them.


If TSU actually did what they promise I would have made 16 cents yesterday.I have about 6000 people in my network and this is what they "earned" me altogether. Awesome right?

Posted by Michael Q Todd on Saturday, April 18, 2015

The most telling of the comments are probably these ones from Robert Scoble;
“Anyone who looks at social networks as Amway is to be avoided.”

and Amanda Blain;
“Your network is worth more than you think. Always”

The whole discussion is however a good read. Any of you can click through and read all the comments.

I also posted on Google+ about it at about the same time and got a similar reaction. This is also all readable. Interestingly also 91 comments!

Buyer (or in this case user) beware.


3 years for my first 1000 pins so why just 3 weeks for my third 1000 on #Pinterest ?


I joined Pinterest when it started but I never truly appreciated it until about 3 weeks ago. It took me 3 years to pin 1000 times then about 6 months to pin my next 1000. Now I am pinning 50 times a day meaning 1000 pins in the past 3 weeks. I am going there about 4-5 times a day and pinning about 10 times each visit. This seems to be a reasonably acceptable and sustainable amount.

What I never really got was that Pinterest is very different from most other social networks where follower growth and visibility for your posts is exponential but not in a highly explosive way. With Pinterest the more pins you have on your boards the more followers you are likely to attract. Unlike other networks these posts do not necessarily need to be by you. Pinterest awards content creation and curation in a way that is not possible with the traditional social media system where each account posts on a wall and has friends and/ or followers.


It requires an open, abundant and trusting mindset to allow other accounts to post on your boards and once you do then your boards start to get seen by a large number of people interested in those topics. The past month has seen increasing activity on my Pinterest account. This has encouraged me to pin more and more as my pins have got more and more reaction. Sure this all requires some management but if it is your passion you will not mind this.

3 years for my first 1000 pins why just (1) (1)

So I am now a big fan and I hope that you spend more time there too. Start inviting other members to pin on to at least one of your boards and see how things begin to grow for you. The big thing is that it must be fun. Pin about your passions and others with similar interests will come.

for example I have a “Butterflies” board which I only pinned to myself until last week. I want to raise awareness about the rapid decline in the number of butterflies and have a #ButterflyOfTheDay project. (Read more here). Now when I see photos of butterflies on Pinterest I give them a like and repin them to my board and invite the original pinner to collaborate. Just that board has over 1000 new followers in the past week. When new collaborators join and pin I interact with their pins and build some sort of a relationship. I am now getting requests from other pinners to join my board as a collaborator. It will grow at an exponential rate.


I have become a serious student of Pinterest and can recommend all the links from this board as being useful to your education.

pinterest tips

Enjoy! Please feel free to ask any questions or leave any tips below. I am on a big learning curve and would love any advice or experiences you have had.

Why you should check out @Tagboard by @SocialWebCafe #Hashtag #Tools


Tagboard uses #hashtags to search for and collect public social media within seconds of being posted to networks like Twitter and Facebook. It offers the power to select specific posts to feature on websites, in broadcast TV, and on large displays.


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Your top tips for using @tagboard #webtoolswiki

Your top tips for using @tagboard #webtoolswiki

Quickly find the web articles you really want to see with Jottr #Startups


Jottr is a 15 month old startup creating a better window on the web for busy users who want to find the best available information in a hurry. Jottr is still in beta but will launch a new website and iOS App on 15 July.


Jottr CEO Shah believes that Twitter has become too noisy and impersonal. “I don’t think anyone uses Twitter anymore apart from software applications,”. “There are software automatically tweeting stuff and then software that retweets, favourites and follows. You got software applications talking to each other but still people care about followers. It’s incredible.”
Shah says that, out of Jottr’s 500 beta users, the average time spent on the platform is about 40 minutes, which is major considering the average time spent on web articles is usually between 15 seconds and one minute.

Shah stresses that it’s not an RSS reader as the tech is far more ambitious than what it initially appears to be.

What exactly does Jottr do?

Jottr monitors over 300 of the web’s most popular sites. Seconds after every new article is published they

-Analyze the article
-Contextorize it into one or more interests
-Match it to users with same interests
-Prioritize each article in their feed
-Summarize and display it as a Jott.

As a free service how will Jottr make money? “There will be advertising,” co-founder Michael Haupt admits, “but it’s very specific to the user’s interests.”

“With Jottr, when you get the news across, it doesn’t matter who it’s from,” says Shah. “The page ranking doesn’t matter.” Whether the blog post is from The New York Times, Memeburn or Coca Cola, its discoverability remains fair and depends on user engagement. The CEO elaborates:
Let’s say you blog something now, in order for you to reach people, you got to do a blogger outreach programme, you’ve got to spend a lot of time on SEO to start scaling it up. But then you’re competing with a lot of other people doing the exact same thing. You might have something amazing to say but because you don’t have the right SEO, your voice is never heard.
While the team believes Jottr’s content discovery system will level the playing field, Shah argues that it will also help publishers and brands understand users a lot better. “For example, at the moment, when you get a user hit on your site, you have Google Analytics which gives you demographic information like there’s a particular guy in London who looked at this page and spent this amount of time.” Jottr will also provide analytics but in a much deeper way.


Co-founder George Irwin adds that, with Jottr, you can now personalise your website based on the visitor. “For publishing companies, it’s a gold mine because they’ll know exactly that on their sports page, this is the kind of individual who’s spending time on their site,” he says.
“If we go completely blue sky, you can almost throw out the traditional idea of a website. Because all you need is and you give the person exactly what they want.”
“Your entire business is now focused on the customer, on what they want to see and what they’re interested in. Not what you’re trying to sell,” says Shah.

Amen to that! I found some great tech articles from places I had never found before with Jottr.

Try out Jottr for yourself at


TSU and Ello are both failing but for different reasons


It is interesting to compare the 2 social networks TSU and Ello after 6 months. After starting off with a hiss and a roar with clever promotional strategies both networks have an almost identical pattern of decline and present level of US based activity. Alexa is not the most reliable of analytical information but for statistics like this it is reasonably accurate.
Both sites have received massive investment. Just last week Ello got another 5 million dollars bring investment up to over 10 million and TSU has had about 7 million. That is a lot and should have guaranteed success. What has gone wrong?


TSU has been much more popular outside the US presumably because of the possibility that users might get paid to post. This accounts for the fact that it is now ranked at about 3000.
TSU has shot itself in the foot by behaving in an antagonistic manner towards many of its biggest supporters and promoters. Its “power users”. It appears that the people working at TSU have no idea of how to communicate in even a basic human way with the people to whom they should be the most grateful. They seem to take a random approach to whom they accuse of cheating and have also suspended several accounts that have posted about alternative networks. Many people who have expected to be paid by TSU have felt cheated and have let their own communities know about their feelings. This has resulted in a massive downturn in visitors to TSU in the past few weeks. This is unfortunate as TSU has several great features especially the way in which there is only one comment thread per post, even continuing when the post is shared.

The big issue here is people from the third world who may have worked hard at their TSU presence in the hope of making money. They should be very careful before spending more time on TSU for that purpose.

In addition TSU has closed itself off from the rest of social media. You have to join TSU to see posts for example. You cannot post into TSU from other places. As a business TSU has almost completely neglected their own social media presence.

To all those who I recommended TSU to all I can say is that I am sorry I was wrong. Their destiny is likely to be remembered as the Fawlty Towers of social networks.

Ello is ad free which does not seem to have impressed that many. I believe that we have become used to ads. We have trained ourselves to ignore them. Ello does not really offer us anything not already available on Facebook. They have not introduced many innovative features at all. They are also almost completely inactive on social media.


At least TSU has an app and at least it has kept a few users (probably dreaming that they will be paid one day). For now however Facebook is king and it will take something significantly better to even dent its supremacy. Google+ is also a great network once you learn how to drive it.


See you over on Google+ or Facebook


How @seosmarty explains @myblogu with @socialwebcafe on #WebToolsTV


Some people are great at coming up with ideas, others are great analysts and some are great at simply getting things done. Ann Smarty is all of these and is a highly experienced internet and social media marketer. Her new project is MyBlogU. It is really interesting to me how she has developed this and where she thinks are heading online.

myblogu logo

MyBlogU is an ideas community that fills an important need. Helping bloggers and content creators to get unstuck. Connecting the ideas people with the writers who get things done. Go there and find ideas and when you leave them and they are used get cited and credited.

Here is a WebToolsTV interview with Ann in which she explains both her philosophy and how MyBlogU works for you.

Why is @sniply so useful? @michaelhsc explains on #WebToolsTV


Sniply drives conversion through the content you share. It allows embedding of messages including calls to action into every page you share. You can embed “call to action” messages on a website or into articles from Forbes, Mashable, TechCrunch and absolutely anywhere.

Whenever you type or paste a link, Sniply is capable of detecting your actions and then asks you if you want to embed the message. Once you confirm, this tool will automatically convert that link into a Sniply link that contains the page.

The dashboard notifies you of the clicks on your links and the level of engagement you received on your embedded content.

sniply logo

Sniply also works well with post scheduling services such as Buffer and Hootsuite as well as social networking sites Facebook, Twitter and LinkedIn among others. It is most useful for capturing leads, promoting blog posts, marketing products, getting email sign ups and driving traffic.

Do you have any tips for using Sniply?
Please add them to this list. Please vote up or down any tips that are already here. Thank you!

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Your top tips on how to use @Sniply #webtoolswiki

Your top tips on how to use @Sniply #webtoolswiki

How To Blog In Minutes With Meddle inc. a #WebToolsTV Interview With @TedCoine


Create Beautiful Blog Posts In 2 Minutes with Meddle.

Blog In Minutes with Meddle @meddleit #WebToolsWiki

Blog In Minutes with Meddle @meddleit #WebToolsWiki

Ever feel like you just don’t want to see that blank page on your computer waiting for you to write something witty and creative for your company or business?

Don’t let that blank screen mock you with it’s evil blinking cursor–if you hate to write or don’t consider yourself creative, there is a muse for you.

That muse is Meddle, a new web tool that will help you create better blog posts.

What Is Meddle?

Meddle is a content marketing tool for subject matter experts. In other words Meddle is a tool that will help you become an influencer by encouraging you to offer your perspective on the stuff you read and share.

And keep your day job.

If your job is to write and blog, Meddle will not only help you, but will inspire your team mates so that all of you can become brand ambassadors for your company.

Who Can Use Meddle?


Meddle is perfect for those who want to blog but doesn’t have the time or anyone who is new to blogging could use this creative tool.

Meddle is made to help everyday people to become more than just the average writer, blogger, random person on Twitter by simply improving their visibility online. How? By creating and curating content that meets the needs of their circles.

Meddle is a blogging tool for those who can take five and showcase themselves to the world. If you are on your 15 minute break at work, you have time to Meddle and show off your latest piece of art.

Of course, any pro can also use Meddle as another way to drive traffic to their blog by simply posting excerpts and interacting with the other users.

How To Get Meddle

Easily sign up for free with either your email or social accounts.

Once you do that, connect whatever social accounts you want, install the plugin to your browser, and you are ready to go.

How To Meddle.

1. Sign into your account.

2. Make sure the plugin is installed in your browser.

3. Go to a favorite website.

4. Highlight text from that website.

5. A form will open up like the one below. Fill it out with your thoughts.

Improve your online reputation and SEO by turning content you read into high-impact blogs.

Blog In Minutes with Meddle @meddleit #WebToolsWiki

Blog In Minutes with Meddle @meddleit #WebToolsWiki

6. You can send it as an email, share it on social media and post it to your profile.  The image below shows the above post about InkyBee on WebToolsWiki.

Blog In Minutes with Meddle @meddleit #WebToolsWiki

Blog In Minutes with Meddle @meddleit #WebToolsWiki

Last week on Web Tools TV Deborah Anderson interviewed Ted Coine the CMO of Meddle

Would love to have your top tips for using Meddle

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Your Tips For Using @Meddleit

Essential TSU Tips From The Best ~ #1 from @ConfluenceMedia #TSUTips


I have assembled a wide range of essential TSU tips from 10 “power” users of this interesting new social network. I hope that by implementing these tips you will increase your success considerably. I will roll out these tips over the next 2 weeks along with some insights on how these people are using TSU and where you can learn from them.

Elza van Swieten from Holland is up first. Elza is the graphic artist who created my green hair about 4 years ago. Thank you Elza!

Elza was heavily active on social media 3-4 years ago but until TSU started had been much less so for some time. It is great to see her busy again! Elza has created some very interesting content about TSU and has been highly engaging not only on the social network itself but also in the Facebook groups dedicated to discussion of TSU.

Elza has a very interesting tip and perspective on TSU which will be immensely useful to many of you. She advocates having 2 accounts and sticking to your first language in one of them.

“Use TSU in your native language instead of poor English that make your posts vanish in the general timeline. You will create a solid crowd of friends more easily.”

Elza also points out that you can create 2 different posts with the same base content.

In addition to her main account Elza uses exclusively Dutch in her account. She has far less followers and friends on @nederlands but gets much more activity and earns more money.

Another great insight from Elza is here;

“After 3 months of trying to grasp even a fraction of what the Tsu algorithm is about I decided to stop thinking about it……. It is not about how much, how little, how long or how short. It is all about meeting friends, having fun and sharing the pleasure here on TSU.”

Elza tip (2)

Please add your own tips to this list and also vote the tips on it up or down. Thanks!

Headline for Tips for using Tsu
8 items   4.68k views

Tips for using Tsu


Follow 50 people who you will believe will follow back. Only 50 pending requests each week

Tips for using Tsu | Follow 50 people who you will believe will follow back. Only 50 pending requests each week
Tips for using Tsu | The TSU Social Network is a free platform built to break the traditional social networking model where users provide 100% of the content and interaction, yet their image and likeness are monetized 100% by the platform for no economic benefit to the user.


keep a list of you you friend so that you can check after a day or 2 who has responded. You can only have 50 pending ...

Tips for using Tsu | keep a list of you you friend so that you can check after a day or 2 who has responded. You can only have 50 pending ...
Tips for using Tsu | Follow the "ten commandments"

Some findings after 9 days on site.

Tips for using Tsu | TSU Social Network

Tsu Guide, Tutorial And Review - Lead Generation And Making Money Online Well Tsu is a brand new social media site that shares it's advertising revenue with its members, and with this MyLeadSystemPro article im going to drill down and show you how to use Tsu to both make money online and to generate leads and make new contacts for your businesses.
VK TSU Social Network Group

Tips for using Tsu | TSU Social Network

What is TSU? tsū ('Sue') is a free social media payment platform. With tsū, users can monetize all social content in an exponential way due to the nature of how established social networks work and also in perpetuity since users forever tie themselves to other users vs. tying themselves to a platform.


Use Tsu in your native language to make a stronger network (@confluencemedia)

I am please follow me there!
Please ask any questions or leave any insights about TSU in the comments below.


How to really power up your #SMM with @MavSocial inc a #WebToolsTV interview


As we all hopefully know by now video is getting bigger and bigger.

This is a 30 minute interview from WebToolsTV with Matthew Holden the founder of MavSocial. Matthew has some great insights about how to really make video and other social media marketing work for your brand.

MavSocial is more than just a content management tool.

It also helps you create and publish.

You can easily create and license beautiful and rich visual content, messages and much more across your social media networks all from one place.


Digital Asset Management. This encompasses anything related to visual content management.
This includes access to stock photos, photo editing, RSS feeds, speedy uploads for video and images, adding meta tags to track and analyze and much more.

Campaign Planning. This covers all you need in a professional marketing campaign.

MavSocial helps you plan and manage your campaign, gives you a social inbox, and the ability to schedule your content. If your strategy includes reaching restricted areas of China, MavSocial has got you covered. It includes the Chinese sites RenRen and YouKu to help you get your message out to everyone in the world.

Pricing. MavSocial is flexible and even has a special page for Nonprofit Organizations.

MavSocial Product Feature Explainer from Mavsocial on Vimeo.

Headline for Your tips for using @MavSocial
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Your tips for using @MavSocial

Hope you will try this out and that it takes you to the next level


The Avengers #AgeOfUltron trailer goes head to head on FB and YouTube


One of the biggest social media “transformations” or “developments” of the past few months has been the emergence of Facebook as a powerful video sharing site. Before people would usually post a video to You Tube or Vimeo and then share that link to Facebook. Facebook now shows you how many views you have had and of course allows you to keep boosting the post with paid promotion.

So it was fascinating that The Avengers posted the trailer of the new movie the Age of Ultron to Facebook and YouTube at the same time.

Here is how they are doing. On day 1 January 13 the Avengers trailer had around 12 million views on Facebook and YouTube together. The YouTube trailer had 5,021,494 views and the trailer video on Facebook had 6,978,506 views.

As of today Facebook has not grown so much showing that it has more initial impact but is not so sticky. 7,140,000 views now. The You Tube trailer however has an amazing 32,114,836 views. The Facebook video does not even make the first 5 pages of Google search. I gave up looking after that. Google owns YouTube. The Facebook versus YouTube battle is on.

I hope that you are posting videos to both of these social media places to give yourself the maximum exposure. As well as gearing your marketing more and more to video. Video is everything where I am here in Japan. Unlimited use plans on mobile and great bandwidth together with more powerful phones and tablets mean that there are no restrictions on what we can watch. This will spread around the world too. The latest Socialnomics video is predicting that by 2018 2/3 of our mobile usage will be video. It is a good watch.

There is something special about Japan


After spending about 13 years out of the last 23 in Japan I am becoming more and more appreciative of just how beautiful and interesting it is. As soon as I came here I realised there was something special about Japan. It is still growing on me. I truly hope that you visit here some time.

I am making this page to showcase some of my favorite photos of Japan. Some by me some by others. I hope that you will enjoy them. I will keep adding to the photos with some personal insights as time allows. Pleas feel free to ask any questions or add your own insights in the comments


Hoshitouge Rice Terrace  Niigata

The Hoshitouge Rice Terrace in Niigata. Photo via
I lived quite close to here in similar countryside for 3 years 1992-95. I love the rice fields especially when the new shoots pop up from the water filled fields on terraces like this. The rhythm of Japanese rural life is heavily influenced by rice.

kent Shiraishi

Hokkaido. Photo by Kent Shiraishi
The blue pond is a common name of this artificial pond which is in Hokkaido.

by PhoTones_TAKUMA on Flickr

Tokyo Tower in the morning. By PhoTones_TAKUMA on Flickr

Adachi museum of art Shimane

This is part of a garden at the Adachi Museum of Art. The Adachi Museum of Art is popular because of its beautiful Japanese style garden and collection of Taikan Yokoyama’s art work.


Akihabara “Electric Town” in Tokyo
Lots of neon and maid cafes. And anything electrical you can possibly imagine.

Takachiho-Kyo Miyazaki

Takachiho-Kyo in Miyazaki Photo credit
Did you know that the Japanese only live on around 93% of their land. less even than New Zealand that has 4 million people to Japan`s 130? And has similar size and geography?
There are many many beautiful natural places to get away to.

The Japanese sweet of the New Year, Japan, wagashi

Japanese New Year`s sweets, Wagashi.
New Year is an amazing time with many traditional delicacies all representing something either by color or texture.

Nanatsugama Godan Falls  Yamanashi

Nanatsugama Godan Falls, Yamanashi. Found on


Tokyo at night from a helicopter

japan photography

Photo by Elia Locardi

Yoshigaura Onsen Lamp no Yado  Ishikawa

Yoshigaura Onsen, Ishikawa Photo credit
This hotel opened in 1588