I have been asked a lot about how I use Facebook recently and for me it is best managed by use of Facebook Interest Lists. This is an excerpt from the Facebook strategy section of my book TheBook.
In the interest list you see a huge variety and often you are the only one to like or comment so people really appreciate it. I find that this is a great way of connecting with people. If there is a mass of comments or likes on a post yours may well get lost.