Posted on April 20, 2011 by @mqtodd

If you’re not on Facebook or Twitter you’ve at least heard of them. Television commercials and radio advertisements ending with, “Check us out on Facebook” or “Follow us on Twitter” continue to escalate. Every day I read at least one article pertaining to social media; how businesses utilize social media, success stories, and how more [...]

Posted on April 20, 2011 by @mqtodd

Anyone out there still wondering what Twitter is? Or why you need to use it? Twitter is a communication tool, plain and simple. Never was this more evident than with the latest catastrophe in Japan. Not only has it been used for people within Japan’s borders to try and locate loved ones, but to relay information immediately [...]

Posted on April 20, 2011 by @mqtodd

Brands are using social media to reach audiences in new and exciting ways. Crowdsourcing is one of the ways brands can incorporate audience participation as well as market research while promoting new products. Kraft Macaroni and Cheese ran a campaign utilising fans’ tweets. They chose five tweets mentioning “Mac & Cheese” and turned them into [...]

Posted on April 20, 2011 by @mqtodd

You must be worried about how you can get your business up there. In fact, the struggle is not something that you would experience only once when your business started. It is something that you have to deal with again and again until you feel like giving up and decide that it was time to [...]

Posted on April 20, 2011 by @mqtodd

Where to start? Social Media Marketing has a phony reputation. For many an executive from the commercial department, this exercise sums up to a string of signups over several social networks randomly and from time to time, multimedia, article postings and advertising over Facebook and Twitter. This is definitely not the right shot! SMM is [...]

Posted on April 20, 2011 by @mqtodd

Facebook is the most powerful social media site as of this writing, it has over six hundred million users today. It has several tools you can use for marketing and communicating with your possible target market if you have a business or are planning of starting a business. I am going to talk about one [...]

Posted on April 20, 2011 by @mqtodd

Consider that people are now spending more time online each week instead of in-front of their television. As a matter of fact, it has been found that 67% of people now research a product online before making a purchase, while 92% have more faith and confidence in the information they find online than anything from [...]

Posted on April 20, 2011 by @mqtodd

Businesses have adapted their means of communication and ways of doing to accommodate social media interaction. It is used as a tool to get in touch with consumers via the internet; knowing that the internet is a powerful and definitive electronic venue for public gathering. Social media is seen as a means to maintain a [...]

Posted on April 19, 2011 by @mqtodd

Twitter marketing is a highly effective way to drive traffic to your content and establish an online presence in the quickest amount of time. Here are 7 “weird” ways to unleash the immense power of Twitter in your small business. 1. Be Vulnerable To be naked is to be human. When you start sharing your [...]

Posted on April 19, 2011 by @mqtodd

In April 2010, Twitter launched its own advertising platform, however, only a few select companies can access Promoted Tweets, due to Twitter’s stress on retaining “resonance” with the tweets they sponsor. They have banned in-stream advertising by 3rd party ad companies, but existing Twitter advertisers claim that it’s “business as usual”, and that their practises [...]