Why flexible employment situations are necessary in the new media space


Last night in Tokyo I met and spoke at length with a guy who finds jobs for social media marketers and “managers” around the world. Especially Singapore where Facebook and Twitter are becoming popular.

It was extremely revealing as he was approaching the task in the traditional way. Somebody would work 40-50 hours a week fulltime and only one person. This is by no means a criticism but it did really make me think on my subsequent train ride home.

1. Surely it is best to hire an experienced, skillfull, highly networked person for a few hours a week as a mentor to your new employee? This person could also design a content marketing an general social strategy as well and train company staff to participate as a team effort as well.

2. This new media space is so different and changing so fast that an employee has to be given say 10 hours a week upskilling and retraining time just to keep up.

3. Hiring just one person will not work. There are 24 hours in a social media week and 7 days. You thus need to cover all those 168 hours so you need 4 and maybe 5 people. Or at least a monitoring strategy that includes the participation of existing staff.

4. If you are going to do this you better do it properly. A terrible social media presence is much worse than nothing at all.

All this came to a head this morning.

I desperately want to make a difference for the environment in New Zealand.

I recently applied to work as a Social Media Manager for the New Zealand Green Party. Our party has 15 members of Parliament of 120 so there is an opportunity to get voices heard. I am Facebook friends with nearly all these MPs.

When I applied I asked to job share the position and they confirmed that this was an option.

I provided references and recommendations from some exceptional people.

I got this brush off today….

On 14 March 2012 09:44, Rosilind Gutterson wrote:
Dear Michael,

Thank you for your interest in working for the Green Party as a Social Media Manager. We had a very large number of applicants and unfortunately your application was not successful at this time. I apologize for the delay in the application process.

The Green MPs really appreciate the time you invested in your application. We wish you every personal and professional success with your job search and in the future.

Thank you again for your interest in the Green Party.

Kind regards,
Ros Gutterson
Office Manager
Green Party of Aotearoa New Zealand
Bowen House, Parliament Buildings
P: (04) 817 6685 F: (04) 472 6003
The information contained in this email is intended for the named recipient only. It may contain privileged material or information in confidence and if you are not the intended recipient, you must not copy, distribute or take any action in reliance on it. If you have received this email in error, please notify us immediately by telephone or by return email.
Please consider the environment before printing this e-mail
Authorised by Metiria Turei and Russel Norman, Parliament Buildings, Wellington

Here is my reply. It will be interesting to see how this pans out.

I am regularly told that I have some of the leading social media skills and connections of anyone in the world. I certainly have increasing “influence” on measurement sites like Kred and Klout, growing blog readership etc.

I am highly passionate about the environment, especially that of New Zealand.

You have brushed off my application to help you with a cookie cutter letter and no discussion.

Please at least consider hiring me for a small monthly fee as a strategist and mentor for whatever person you hire.

If I were to give you say 5 hours a week how much would you be prepared to pay? Around $300?

Really hoping we can work something out around this.

What else should I do?

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