9 Google+ tips
Posted on January 15, 2012 by @mqtodd
Google+ is getting a lot of attention in the past few days. It is the big buzz around the social media world.
So what are you doing about that?
I have been on it since the morning of day 1 and “know” how it works. You only truly know however by doing and I, like many of you, have been guilty of too little of that.I have been reviewing my strategy and have spent a lot of time in the past few days refining my circles.
Here are 9 things, all fairly basic, that I’d love you to consider.
1. Impression. Details. Photos. Both your profile pic and your “photostrip”
One of the most important things that businesses need to do with both their personal profiles and Google+ business pages is fill out all of the details. Don’t think of Google+ as just another social profile. Think about it as your first contact point with a new client.
Have all of your contact details, and links to your most important online places, including your website, top pages on your website (products or services), blog and main social profiles ( , Facebook and LinkedIn).
Also be sure to use the photostrip underneath your headline to display the photos that best represent you and your brand.
2.Get found and promote your page with a shortened URL
I use http://plus.ly. So I become http://plus.ly/michaelqtodd.
While Facebook allows page owners to create vanity URLs of the structure facebook.com/YourName, Google does not currently do the same.
Google+ page URLs look like this: https://plus.google.com/748378237490283 which is kind of hard to remember. It seems likely that at some point Google will allow for personalized page URLs but till they do use this.
First be creative with your ‘Employer” status. This is called a hover card. People see this a lot when going through circles, lists of people etc.
Make it really easy for more people to circle you by having a bio somewhat similar to what you may have on.
I also strongly recommend displaying your Xeeme profile page and having Google+ as top or near top like I have here
4.Searching and Bookmarking
Search Google+ for mentions of your brand and industry-related keywords. Save your searches and they will appear on your left sidebar for quick reference. Monitor your saved searches daily and respond to mentions, comment on threads and reshare people’s posts.
Use the Google+ search feature and save your searches.
Even if you have nothing to say, a +1 lets them know that you’re paying attention, as a great social brand should be. It will also act as an excellent bookmarking tool for you and others. Just click on the +1 button on your or others’ home page to see what you have clicked on around the web recently.
5.Sometimes self promo is necessary
Sign up at the Google+ Platform Preview and then create and customize your badge at the Google+ configuration tool page. The page will generate a script that you’ll code into your website to enable and display the badge.
Check out my Google+ badge in the sidebar down below to the right.
Let people know you are on Google+. Everywhere. Add the +1 button to your company’s website or blog, which allows visitors to recommend it with a single click. Websites that use Google’s +1 button generate 3.5 times more traffic from Google+ than websites that don’t have the button installed.
6.Be audience conscious. Share some content to some circles and some to others.
Make circles for watching and circles for broadcasting.
When considering your content for the Google+ platform, remember that although there may be some overlap with other social media, this is a new and different platform and potentially an entirely new and different audience.
Get to know who likes what by asking questions, polling, sharing content and interacting. Do not presume that what works for your business on more established social channels such as Twitter and Facebook will have a cookie-cutter fit with your Google+ audience. Tailor your message and content to their needs. I will say this again. It is not Facebbok.
7. Use Chrome and keep in touch with the latest tools.
It is still very much early days and unlike Facebook, which continually build amazing featires, Google+ takes some experimenting with. The Google+ community writes Chrome extensions to fix shortcomings.
Some of my favourites are plus.ly, G+Me, Replies and more, and Usability Boost.
8. Do not go too wide.
Learn from Steven Covey’s 7 effective habits.
Steven recommended having a network of 10 key people and giving them massive attention and support and then their ten would all become your advocates too. Online we can go wider and 30 is my chosen number. This is fluid but I have a circle of those 30 and right now they are who I am all about. Who are they? It’s a secret.
As the name implies Google+ is all about circles. Circles of influence?
If you are a “wide” networker though you can use Google+ in many ways. Create circles on a micro level. Work on a business-by-business basis, adding names to client businesses and brands, each of which has their own circle. You can also add names to “influencer” circles, which will help you connect with people in your field whom you want to meet online.
Using Google+ as a business knowledge base improves communication with your clients and your project management ability as you chat, join hangouts and connect with new people through these micro circles.
Worried about people crashing your hangouts? Make a temporary circle and limit that hangout to just that circle.
Pictures are large and visible on Google+ so make use of this —not thumbnails or merely links.
Unless it’s a video, with every post you make include a picture.
Apart from these 9 things Google+ is not so different.