Is it time for a look, or another look, at Empire Avenue?

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I have been on Empire Avenue very nearly 20 months and I love it.

If you have an account maybe it is time to go back and play around. You will have accumulated lots of eaves (virtual currency) which you can use to connect and reconnect with people and to run missions to promote yourself, your friends or your causes.

If you have never tried it you really should.

Empire Avenue is doing amazing things for my Social Media “ability” and “presence” and most importantly I am making friends with some extremely cool people.

I nominate 4 words to sum up the reason for that love for Empire Avenue. Direction, Collaboration, Inventiveness and Growth.

Before Empire Avenue I was “active” online. I was doing some Facebook and Twitter but really I was merely dabbling in a disorganised, indisciplined and ultimately directionless way.  

I had no pattern of regularly producing nor curating content.

In Empire Avenue you get a score (expressed in the form of a share price) and at first I thought that this was a competition with others.

Now I realise that the only competition is with myself. In this way your Empire Avenue share price is very like a golf handicap. In basic terms it lets you keep track of where you are. I strongly recommend spending the same amount of time on social media and Empire Avenue each week and increase your share price by doing things better rather than doing more.

Each to their own of course.

As your share price keeps going up you have 2 choices. Do things better (get more DIRECTION) or do more. This increase in direction flows into a much better appreciation of how all your social networks come together.

I will give you the example of You Tube. In any week there may exist the time and energy to say upload say 3 pieces of content to your You Tube account. To get more and more Empire Avenue “points” for this content though it needs to get commented on and needs to get “liked”. To get these reactions it is often necessary to start doing a fair bit of this yourself but of course in your niche as those are the people that will be interested in your stuff. To keep your engaged subscribers coming back your content has to keep getting better and better. So does your SEO skills and also the way you organise your You Tube network. You Tube now has a fresh design and format and has become even more of a social network than it was before. It deserves much more of our attention now.

My friend Cyndee Haydon has been particularly inspirational in this respect. Cyndee has gained huge traction on You Tube by being an “engager”, using clever SEO technique and sticking very much to her niche. Which is Florida Real Estate and Social Media.

This brings me conveniently to my second point which is the amazing COLLABORATION I am enjoying with other Empire Avenue participants. This is happening in all sorts of ways in all sorts of places and it is in essence a random thing which it is hard to describe. What I can say is this. If you wish to get supported in the way of likes,comments, retweets, reblogs,shares and more get useful advice and encouragement and more importantly than anything get kept up to date with absolutely every new development online every day then this a fantastic community to be part of. It is highly unlikely that anything similar exists. All you need to do is participate. As with many things the more you put in the more will come back.

In order to keep getting better and to really maximise your increasing direction, discipline, organisation, knowledge and the ongoing collaboration you cannot be too INVENTIVE. The share price factor and also the fact that you also get an ever changing score for each of about 10 social networks means that you quickly find out what works and what doesn’t. You can try a new strategy or some new tools and find out reasonably quickly how effective it is being.

In terms of GROWTH a good deal of leadership is required to be “successful” in Empire Avenue. I think that we all are learning that to be successful in the fast moving and very public domain that is Social Media leadership skills are essential. After 20 months I have around 5,700 shareholders. It is necessary to maintain a relationship of sorts with many of these people.

There is the opportunity to place advertisements about yourself and/ or your business in fact about anything you like in the site and to send shareholder mails which send your shareholders on missions, start and manage communities and more. You have to decide how quickly you want your network to grow and how much interaction you will have with them. It has all been an amazingly beneficial experience for me as it has all grown.

Goal setting is important and it was very satisfying to me that both my goals which I set after a month came to fruition. I aimed at a share price of 225 by the end of 2012 (7 months)  and was at 325 on April 24 (after a year) of this year. I also aimed at having a net wealth of 50 million eaves by the end of 2011 and achieved that. It tripled to 150 million in just 3 months and tripled again in the next 2 months.

I am now at nearly 750 million eaves even after giving away a huge amount almost every day to run missions. Or maybe I have so many eaves because of doing so many missions. What goes around maybe really does come around. It is a sharing community you see. The opportunities for highly meaningful random acts of kindness are enormous. I accumulate around 4 million eaves a day. My price is nearly at 600 and is increasing at around 1.5 to 2 eaves a day.

Thank you so much to everyone on and involved with Empire Avenue for an amazing time so far and I just know that 2013 is going to be a wild ride for all of us who participate. We are all getting to know each other better and our skills, our networks and our sense of purpose are all growing exponentially.

Exciting.

You can join Empire Avenue for free here or if already have an account and have some spare eaves please consider an investment in me.

If you want to know more about using Empire Avenue or want to connect more deeply with other users try our Empire Avenue and Social Media Tips group on Facebook

Thank you

Michael

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