Direction, Collaboration, Inventiveness and Growth for your Social Media
Posted on December 04, 2011 by @mqtodd
I have been on Empire Avenue very nearly 12 months and I love it. It is doing amazing things for my Social Media “ability and “presence” and most importantly I am making friends with some extremely cool people.
I nominate 4 words to sum up the reason for that love for Empire Avenue. Direction, Collaboration, Inventiveness and Growth.
Before Empire Avenue I was “active” online. Doing some Facebook and Twitter but really I was merely dabbling in a disorganised, indisciplined and ultimately directionless way. I had no pattern of regularly of producing nor curating content.
In Empire Avenue you get a score (expressed in the form of a share price) and at first I thought that this was a competition with others. Now I realise that the only competition is with myself. In this way your Empire Avenue share price is very like a golf handicap. In basic terms it lets you keep track of where you are. I strongly recommend spending the same amount of time on social media and Empire Avenue each week and increase your share price by doing things better rather than doing more.
Each to their own of course.
As your share price keeps going up you have 2 choices. Do things better (get more DIRECTION) or do more. This increase in direction flows into a much better appreciation of how all your social networks come together.
I will give you the example of You Tube. In any week there may exist the time and energy to say upload say 3 pieces of content to your You Tube account. To get more and more Empire Avenue “points” for this content though it needs to get commented on and needs to get “liked”. To get these reactions it is often necessary to start doing a fair bit of this yourself but of course in your niche as those are the people that will be interested in your stuff. To keep your engaged subscribers coming back your content has to keep getting better and better. So does your SEO skills and also the way you organise your You Tube network. You Tube now has a fresh design and format and has become even more of a social network than it was before. It deserves much more of our attention now.
My friend Cyndee Haydon has been particularly inspirational in this respect. Cyndee has gained huge traction on You Tube by being an “engager”, using clever SEO technique and sticking very much to her niche. Which is Florida Real Estate and Social Media.
This brings me conveniently to my second point which is the amazing COLLABORATION I am enjoying with other Empire Avenue participants. This is happening in all sorts of ways in all sorts of places and it is in essence a random thing which it is hard to describe. What I can say is this. If you wish to get supported in the way of likes,comments, retweets, reblogs,shares and more get useful advice and encouragement and more importantly than anything get kept up to date with absolutely every new development online every day then this a fantastic community to be part of. It is highly unlikely that anything similar exists. All you need to do is participate. As with many things the more you put in the more will come back.
In order to keep getting better and to really maximise your increasing direction, discipline, organisation, knowledge and the ongoing collaboration you cannot be too INVENTIVE. The share price factor and also the fact that you also get an ever changing score for each of about 10 social networks means that you quickly find out what works and what doesn’t. You can try a new strategy or some new tools and find out reasonably quickly how effective it is being.
In terms of GROWTH a good deal of leadership is required to be “successful” in Empire Avenue. I think that we all are learning that to be successful in the fast moving and very public domain that is Social Media leadership skills are essential. After 12 months I have around 3,600 shareholders. It is necessary to maintain a relationship of sorts with many of these people.
There is the opportunity to place advertisements about yourself and/ or your business in fact about anything you like in the site and to send shareholder mails which send your shareholders on missions, start and manage communities and more. You have to decide how quickly you want your network to grow and how much interaction you will have with them. It has all been an amazingly beneficial experience for me as it has all grown.
Goal setting is important and it is very satisfying to me that both my goals which I set after a month look like coming to fruition. I aimed at a share price of 225 by the end of 2012 and I am at 314 now on April 8. I also aimed at having a net wealth of 50 million eaves and achieved that. It has now tripled to 150 million in just 3 months and will triple again in the next 2 months.
Thank you so much to everyone on and involved with Empire Avenue for an amazing time so far and I just know that the rest of 2012 is going to be a wild ride for all of us who participate. We are all getting to know each other better and our skills, our networks and our sense of purpose are all growing exponentially. Exciting.
You can join Empire Avenue here
Michael
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