Edgerank is interesting. How FB decides what we see in our news feed

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I am often asked about “Facebook Edgerank” and it is something that we should all be aware of.

I also recently finished a book called “The Filter Bubble” which examines how what we see online is being increasingly filtered to suit various interests (unless we take control of it).

There is a danger that if we only “hang out” with friends of a certain political persuasion for example we will only ever be exposed to views of that nature. In Twitter and Facebook and G+ we can create lists and circles of a wide range of people  that will combat this filtering and give us a variety of news and opinions. I recommend this.

To motivate you to make lists you first need to learn how Edgerank works.


I posed the question as a status update yesterday and automatically got an amazing response.

Here is a summary of what I learned. I think you will agree I have some pretty awesome Facebook friends and subscribers.

Not surprisingly the first response (within 2 minutes) was from Kimberley aka @AskKim on Twitter and Also on Facebook

  • recency, affinity and activity = edge rank
  •   An item is more likely to show in the news feed if it is new rather than old. (recency)

    An item is more likely to show in the news feed if it has lots of comments/shares/likes (activity)

    An item is more likely to show in the newsfeed if the receiver regularly engages with that page or profile (affinity to profile/page) and if the receiver regularly engages with that type of content for example a video (affinity to content type)

    supplemental: an item from a profile is more likely to show in the newsfeed than an item from a page.

    supplemental: an item is more likely to be shown if it is an image … followed by a plain status. Items with video and with links are not as favored by the current version of the algorithm. (which is why your news feed is picture-rich
  • Kirsten Massebeau How often you share or comment feed from the people and pages you subscribe to is key.
  • Khaled Elahmad

    Organic reach has been suppressed by Facebook and now a max of 16% of Page fans see your post.
  • Blake Jamieson

    I just spoke at the AllFacebook Marketing Conference about this exact topic. Edge is an composed of Weight x Affinity x Time Decay. Weight is the TYPE of post. It used to be that Images had highest weight, but recently text only posts have been getting the most organic reach. The affinity score is dynamic for each relationship within Facebook. If I am a fan of a page, and engage with the content regularly, the score is higher, and the page is more likely to show in my news feed. Time decay is the age of the post. So to maximize your edgerank, you want to text different types of post and see what has highest organic reach with your audience (in post-level insights). Then you want to see what kinds of content and calls-to-action have the most engagement (to raise affinity). Then test different times of day for your audience. There is not cookie-cutter right answer, but you can see whats best for your page by testing!
  • Also, a great EdgeRank resource can be found here: (this is not my blog, but one I find very useful)

    Chances are you are here because you have been hearing about this thing called “…See more
  • Brian D. Hawkins We did a short hangout on EdgeRank. I wasn’t exactly on top of my game that day though. lol

  • Genevieve Lachance The edgerank formula changes constantly. It is true that it was around 16% of your audience that could see your posts but this is no longer the case. It has decreased since they came out with promoted posts. Also, images no longer get the most reach as status updates seems to get the most now followed by links. This is a post I had written when those numbers were still around 16% reach but it also explains edgerank

  • Nick Bentley It would seem to be true about pictures. The viral uplift from a poll was 10 times that of photos used in a recent competition
  • Amanda Hill Regular pictures and questions work best… many people don’t ask their audience to do anything so how can they expect something to happen? Also by interacting as a real person on the page (which many people shy away from) the page posts can be shared within your own personal network attracting friend of friend traffic without having to pay for it…Asking your fans to subscribe to the page as well as like it will help them see your content… but of course the biggest issue is the c word… content should be aimed at the demographics of the audience you have attracted… without a plan that can be hard ie without knowing who your target market are and as much about them as you can…
  • Wow lots of good stuff!
    Want your friends back?
    You have to make a list and use that.
    As for what is popular it does indeed seem that a simple written update is much more popular than before and that business page posts are appearing less and less so that to get your news and views “out there” you need to interact more or pay Facebook to promote them.
    Edgerank is without doubt vital sauce and constantly evolving.
    Massive thanks to these supportive and knowledgeable contributors

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