Why not being on Empire Avenue is no longer an option
For those of you who follow my musings on social media you will have noticed my recent discovery that some of us have a digital mindset and some of us do not.
I credit Thomas Power for putting into clear conceptual terms what we already knew. In September 2011 the game of life, marketing and relationships is rapidly changing and we are either Open, Random and Supportive (ORS) or we are not. It is this that will define whether or not we have a digital mindset and whether we are relevant. Teenagers (‘digital natives”) already get this. Do you?
I would like to share 2 further telling quotes from thought leaders I have become good friends with recently.
“Early adopters are early adopters” ~ Ryan J. Zeigler
“Things are moving so fast that whenever I wake up I feel like I am a social media newbie all over again” ~ Anise Smith
So what has all this got to do with Empire Avenue?
Many people are described as “…social media gurus..” or “influencers”. Right now the walls are tumbling down and as Anise points out yesterday is yesterday.
The people who are leading us forward and breaking new ground by adapting and testing and promoting (essentially what being ORS is all about) are on Empire Avenue.
I point to the way Giuseppe Mauriello and Hugo Rangel have embraced and utilised Scoopit. How Nakeva Corothers and Jake Kern use Tumblr. What Tom Cooley is doing with Buzzfeed and Berrie Pelser with Commonred. Look at how Ryan Zeigler, Adriel Hampton, Corey Shanes, Dillon Rhodes, Rob Nielsen, Frederic Denomme, Cyndee Haydon, Stacey Soleil and Chris Voss have used Facebook groups in innovative ways to build powerful communities. Their efforts have benefited thousands of other ORS minded folk and given them confidence and networks to spread their wings and fly.
Throw away everything you have heard or even your experience if you have already tried Empire Avenue. Moving from being closed and controlling to ORS is not necessarily easy but in September 2011 it is a must.
Your ROI on time spent networking and learning from the people I have mentioned is that what you say and what you do will be relevant next month. We are in for an incredibly wild ride in the next few months as a massive wave of increased consciousness and connection floods our planet. A lot of it is being driven by the people you will meet on Empire Avenue.
Please “play” like I do. Your ego will want you to rise fast. I resisted this. Simply give 30 minutes a day to the game and to the Facebook groups where we hang out. Is 30 minutes a day much for the kind of benefits you will attract? Your normal social media activity will increase your score in a steady measured way. You will see down below on the right on my Empire Avenue widget that my score is around 160ea right now. A median score in the game as the “leader” is at 330ea. I could be up there too if I really busted my gut but but I choose to just rise gradually. 1 or 2 points rise a day is fine for me. You will find this too. Or you may wish to play hard out like the 3 Chris’s. It is up to you!
Before I “met” all these people 4 months ago I thought I was fairly savvy about media. I knew 5% of what I do now and am still, as Anise says, a newbie. Every day. Which keeps things exciting.
2 more quotes.
If you think adventure is dangerous, try routine. It is lethal. ~ Paulo Coelho
I have enjoyed life a lot more by saying “yes” than by saying “no”. ~Richard Branson
I think that both of these guys would enjoy Empire Avenue. It has just been granted $1.2 million in venture capital and there are members/ players in over 150 different countries now.