How to Generate B2B Traffic on LinkedIn – 3 Tips
Posted on May 30, 2011 by @mqtodd
There are many online traffic generation methods available today. Depending on the type of business you are in and the type of website you have, different traffic generation methods apply. LinkedIn, which is a website that caters mostly to the B2B marketplace, traffic generation from within the website is as important as traffic coming from other sources.
LinkedIn has millions and millions of members who are searching, communicating, and conducting business 24 hours a day-7 days a week. With all of this activity happening, it is easy to get passed over by your competition or to be confused on just how to get the right prospects to your link.
Well, it’s only confusing when you don’t know how. Once you know a few good tips and methods, it becomes easier. You just have to be willing to do the work. If you’re willing to do the work then you will see much better results.
Don’t worry though, the work that is involved is not really difficult but can be tedious at best. As you get engaged in the work I’m about to describe, you must ask yourself; “How bad do I want new business?” Here are a few great traffic generating techniques;
1. Join groups and make comments
LinkedIn has thousands of groups to choose from. You should locate groups within your target market and apply to join. Some groups have a waiting period where they need to process your application but many will let you join instantly.
When you join these groups you should read the comments and discussions posted by other group members. You have your choice of responding to the various discussions or beginning your own. Another great thing about groups is that you are permitted to send direct messages to group members who will allow it.
Most group members allow messages to be sent directly to them. You must be careful not to abuse this. With all of that said, enter the link back to your website in all of your communications. This will drive traffic.
2. Post updates to your profile several times daily
As you go about communicating with group members and including your link within the process, it’s a good idea to send contact requests to those members. If you do this on a regular basis, your LinkedIn network will grow by leaps and bounds and when you post updates to your profile, your net work will see them. When you post your updates remember to include your link and you will enjoy a nice surge of nicely targeted traffic.
3. LinkedIn Ads
If your budget allows, you can choose to pay for advertising. When you are setting up your advertisement, you will be given the option to choose a target market. This is a good option because it allows you to fine tune and aim your marketing at the desired prospects. It is of varied opinions that this works well or not. It is, for the most part, inexpensive and worth testing.
Article Source: http://EzineArticles.com/6281719