Your one most important thing to remember about social media
Posted on July 11, 2012 by @mqtodd
There is a simple factor which will grow your Facebook and online presence more than any other single thing.
This ingredient is very important in other areas of life as well but online it is vital. There are an increasing number of people competing for eyeballs and a place in peoples’ minds when they go to purchase or recommend a product or service. A consistent, regular pattern of posting is key.
You will see many businesses and people posting 5 or even 10 times in an hour say 2 or 3 times a week. This is far from harmful but will much less effective than if you can spread those posts over the full 7 days.
As images of how to reference this advice you could perhaps think of the turtle and the hare or even better of a snowball rolling down a hill gathering more and more snow and rolling faster and faster.
Ideally for a multi national business you will post every 4 or so hours so about 40 times a week. Of course this is not always possible and of course if you have a more localised audience you will want to focus your posting on the times that they are more likely to be online. However way you play at least be daily. Your chances of being noticed regularly in news feeds will be greatly increased. Key followers will be more likely to visit you confident of always finding fresh material and also confident that if they do engage with by way of commenting or sharing they are much more likely to get a response. So yes please keep threads of conversation on your posts regularly fuelled with thanks, value adding comments and further questions which will keep them going. The edge rank of both individual posts and your page or profile in general will increase.
A consistent and stable online presence will benefit you by presenting a corresponding image of your operation as a whole. If your other online ducks are in a row for example your list, your product, the nature of your content etc after a month or so of keeping to a slow but steady content marketing strategy you will be convinced that the time spent on it is more than worthwhile.
You will create a rolling snowball which will bring a regular stream of targeted new prospects or connections into your funnel and get shared more and more and see your presence grow in a way you never dreamed possible. If you do have to be offline for a few days get a friend or colleague to post on your behalf and say just click “like” on any comments you receive.
There are many other things to consider but this one discipline will be key as you use social media to brand and grow your business. Once a snowball stops it will stop gathering more snow and will take some time to regather the momentum it previously had.
Keep yours rolling.