Empire Avenue is 5 years old this month. It was founded in October 2009. It is now about 4 and a half years since Empire Avenue began as an actual functioning site and 4 years since Empire Avenue got its first funding. Over 100,000 people have accounts. A lot of people have been connected. I know some of you will be interested in a brief history of what has happened since the start.
Firstly what is it? These are the benefits for their 3 different target markets as described on their home page.
In essence Empire Avenue is a place where you can go an quickly find content to share, get your own content shared, connect with new people and also get free analysis of your social media places. I hope you will try it out.
The original site.
The original monetization vision went like this
“Empire Avenue will let you insert ads into your social sites, allowing you to earn real money from your popularity on The People’s Market. All you do is choose to join the company’s advertising platform. The ad rates are determined by influence-driven stock prices. Influencers can display the ads wherever they want — on web sites, sponsored social-media messages, or just on their own Empire Avenue profile.”
In October 2010 Empire Avenue got its first funding. $200,000. It then raised another 1.2 million in August 2011. Big brands like Microsoft were getting on board and every day was huge fun. I had joined in April 2011 and the thrill of mass connection is very memorable. The top share price when I joined was Adriel Hampton with 123. Microsoft and other companies were getting involved in virtual rewards campaigns and spirits were high
Around January 2012 Empire Avenue took a whole new tack with the introduction of missions. Users got the ability to pay other users eaves to perform requested actions. This was hugely popular and it was not uncommon to have 2000 unique mission completers a day engaging on the site. Mass connection had been complemented by mass collaboration. Further investment in Empire Avenue followed in December 2013 of an unknown amount. A new board was formed with Charles P. Garcia as the chairman. Sy Fahimi, Laura I. Gomez, Greg Zeschuk and CEO Duleepa Wijayawardhana are also directors. A unique “real” currency called Vees was launched as well as a shop were users could advertise products.
Since April 2014 Empire Avenue has operated without a CEO and is run by a group of 6 users. Right now around 200 people visit Empire Avenue on a daily basis and around 300 more visit it at least every week. Around 2000 visit at least once a month. A sizeable base to grow from.
The leaderboards as at October 7, 2014.
Happy 5th birthday Empire Avenue and thank you to every last person who has participated in any way. Connection and collaboration and a lot of fun and knowledge shared so far. Thank you for getting involved in #Connectober. Search for and use the hahstag #Connectober during October. Get better connected.