Is social media and “mass communication” making any difference to the destruction of the environment?


1970 was a time of hope and beginnings. A year when the world woke up. The first Earth Day was celebrated. Greenpeace the first major environmental organisation was formed.
Color television was bring the true beauty of the world@s natural surroundings into our living rooms. Backpacker travel was enabling many of us to experience radically different cultures.

Around about this time mass destruction of our environment began. Many blame globalization and the increase in trade and manufacturing. Then about 10 years ago social media and mass use of computers and phones for digital communication brought new hop that we would all get together and take action about issues vital for our survival on this planet. Freshwater species population down 76% from 1970 to 2010. 52 percent of the world’s mammals, birds, reptiles, amphibians and fish in total have vanished between 1970 and 2010 and you have to know that it has gotten much worse since then.

Infographic 20140930_Wildlife_Fo

I for one held massive optimism that when the majority of people found that we had barely any more sharks, bees, forests, ice, dragonflies and various other vital things then we would all take and demand of other massive action to preserve both our own future and the future of our children and their children. However things seem to be getting much much worse. We have to accept now that simply hearing and reading about things will not make one iota of difference to the behavior of the average human being. So social media has proved pretty much useless in this respect. “People power” is a dream. “Global consciousness” may (and will have to if we are to survive) come but it will not be digital messages that do it. They have had their airing and been found wanting. Rock stars and other celebrities are still flying blindly around in private jets producing the carbon footprints of whole villages. China and India did not even bother sending delegates to a 193 nation climate day organized by the United nations last week. Brazil refuses to sign any kind of agreement restricting felling of Amazon rainforest and stepped up destruction by 42% in 2013 from the previous year.

My friend Kat Haber made this comment just now on Facebook

“Clictivism must now transition to activism. Greed is gaining control and people must stand up/speak up now for the integrity of their local communities and passions. In places where climate change is impacting wildlife environment and that would be about everywhere today, locals must improve their governance. In places where poaching and capturing wildlife for survival other systems must be deigned to support those communities separate from devouring the wildlife that once called that place home.”

I am not a pessimist as I truly believe that we will all wake up just in time. I do not have any answers but what I do know is that it is going to take more than just social media.


Hey let`s see that 4 second video Rwnd with the new @RWNDApp! #Rwnd


RwndApp has a worthy goal. It wants to put the fun back in video sharing. Founder of Rwnd Andrew Cunningham says “we just felt that things were all getting too complex, too busy. We wanted to make something simple just to have fun again.” The app allows you to take a short video of four seconds in length, upload it to the app and play it back in reverse. Online or offline. Users also have the option of sharing the video on social media as well as embedding it on their websites.

Just like Vine and Instagram video has exceeded expectations of popularity RWnd will be super popular because it involves mobile and video and does not require a long attention span.


Right now Rwnd is trending on Product Hunt and would love your upvote. There is also a great discussion there with some links to examples of more videos.

Looking forward to seeing your videos. Tag them #Rwnd when you tweet them and I will embed some of the best ones here.
Thank you

How much has social media changed elections? #selfie #power


Social media is now heavily influencing elections but not perhaps in the way that idealists hoped. “Language research conducted by Oxford Dictionaries editors reveals that the frequency of the word selfie in the English language has increased by 17,000% since this time last year,” Oxford wrote in justifying its choice of selfie as the 2013 word of the year.

I do not think people care much about policies and honesty in elections anymore. People vote for their image of personalities. Social media is responsible to some extent for this. We vote for people who we think we know, like and who we trust will manage the economy in a way that will either maintain our “lifestyle” or maybe even improve it. Presidential style politics has taken over in countries where party politics was once dominant. Political candidates have become celebrities can now control the media simply by sharing photos and having their photo taken with people who will share them.. This is the age of the selfie. There are about 100 million photos bearing its hashtag — #selfie — on Instagram alone. The crazy thing is that even someone who does not even necessarily support a politician will pose for a photo with them and share it with their social media followers. Because they are star struck.


Denmark’s Prime Minister Helle Thorning-Schmidt snaps a selfie with British Prime Minister David Cameron and U.S. President Barack Obama during the memorial service of former South African President Nelson Mandela

kardashian celeb-selfie-restricted-horizontal-gallery

I have been studying the recent New Zealand election. One party the Labour Party tried hard to discuss issues throughout the 3 month campaign. When they lost after losing about 30% of the voter support that they had a year ago they complained hard out that “they could not get their message heard”. They blamed their loss on the fact that the media would not promote discussion about issues. The other main party, the governing party called the National Party maintained their level of voter support, even increased it slightly. Their election campaign pretty much consisted of avoidance of discussion about issues. In the new celebrity culture where the people can now contribute the National Party simple listened. Their election hashtag had no clever policy related message. They chose #TeamKey. This placed all the emphasis on their most famous member the current prime Minister. They turned the election into a presidential election. They even sent the Prime Minister`s chief of staff sent to America for the last 2 months of the campaign so that he was unable to be asked questions by the media. On policy matters such as tax cuts they simply said that that they promised to consider them. When questioned about lying and cheating and corruption they simply dismissed their accusers as “losers” or “conspiracy theorists” and pointed to their recent successful economic record. Instead of making speeches John Key simply travelled around the country visiting sports events, concerts and shopping malls and posing for selfies with delighted members of the public and if possible other celebrities.

John Key is clever. Clever enough to realise that he would be crazy to speak intellectually about policy and would better serve himself by speaking as an average New Zealander and speaking as little as possible. Both his personal as well as The National Party Twitter and Facebook accounts posted little but an endless stream of duck face selfies of John Key posing with other New Zealanders. The only message broadcast? Team Key. The people of New Zealand lapped it up.

key richie mccaw selfie

Richie McCaw may not even support Key but when thousands of people see this photo posted on Jerome Kaino`s Instagram account they think that he probably does and that maybe Key is not such a bad guy after all. Meanwhile other political leaders were making policy speeches in small rural towns.

The 2 main “left leaning” opposition parties Labour and the Greens tried valiantly to talk policy. This may have worked 20 years ago but about 75% of people are simply no longer interested. Labour chose as a leader an intellectual, quiet, serious, nice-guy leader who let people find out too much about his personality and managed to get disliked by about 90% of the country and lowered his Prime Minister approval rating from about 30% to 10%. The Green Party were so social media naive that they even chose 2 leaders as “co-leaders” and emphasised the strength of their team. They spoke of cleaner rivers and child poverty. The Labour and Green social media streams were full of policy announcements and slogans. Easily attackable by right wing supporters. The Green Party managed to become maybe the only Green party in the western world to actually see their percentage of the vote decline from the previous election. In the age where celebrity is everything they did not even try to create one.

What also fascinated me is that during the TV coverage of the election in the Election night special none of the dozen or so analysts even mentioned social media. neither what was happening live at the time nor what had been influential during the campaign. It was like it did not exist yet in New Zealand. However social media is actually quite popular in New Zealand. Half of the people who voted probably spend 2 hours on Facebook a day. John Key knows that and he used it well. Could have done far better with it but he was still streets ahead of the opposition. The response from Green party co-leader Metiria Turei when asked what went wrong said it all. She said that she thought that they had run a fantastic campaign and done “all they could.” I firmly believe that They could have done hundreds of times better online. Last year I reached out to the Green Party and offered to help them with social media strategy in the lead up to the election. I was flatly refused. Hopefully next time they will get their act together and give Mr Key and his friends a run for their money. Next time starts today.

Social media is not going away and will play a bigger and bigger role in campaigns. Moreover it is pretty much free.Let the public do your promoting for you! Just give them the photo opportunities and they will share them for you. What you always have to remember is that even though not many people are commenting on Facebook a lot of people see posts. About 1000 viwers per comment is the general rule. There is a lot to think about here from anyone aspiring to public office in these selfie loving times.

Any thoughts or insights?

A social media community like Empire Avenue needs to be simple, useful and fun


Empire Avenue has unlimited potential. The basic idea behind the thing is phenomenal. For those that have grown with all the changes that have been made it works fine and is relatively understandable. It is simple, useful and fun. It still has a core group of around 300 enthusiasts and while that number is still around there is hope but only if there is a radical rethink of what is going on. Empire Avenue needs to become more simple, more useful and more fun. To a large number of people. Places on the internet that are not simple, useful and fun have a limited chance of succeeding. I have long thought that once the number of active accounts dropped below 500 it would be something of a “watershed” milestone. By active I mean an account that buys shares in another account, runs a mission, does a mission or 2 and maybe does a shout out or makes a comment somewhere on the site once a week. My understanding of things is that these accounts have an Empire Avenue score of above 60. Right now we have 396 accounts at this level and 282 of these accounts are “leader” accounts. Given that there are several people running or managing more than one of these accounts we are possibly down to as few as 300 active members. These numbers are less than half they were back in May. They are less than 10% of what they were 3 years ago.


  • Becoming simple will require trimming a lot of the existing features. I suggest stopping selling and removing shout outs, comments, feedback, pie, desserts, graded missions, the shop, Vees, more than one reward price for missions and several more things.
  • Becoming useful will require some creativity but several suggestions have been made in various places. Perks for users and campaigns sponsored by businesses will be a great start, The usefulness has to be immediately apparent.
  • Becoming fun will involve a radical change of approach to how EA works. Right now an account`s price grows and grows and they accumulate an increasing amount of eaves. I suggest fresh prices and eaves in the bank each month so that new people will feel they can participate and so that people once again have an incentive to complete missions. Like they did in November 2011. EA was booming then and could boom again.

Yesterday I spoke for 3 hours to an extremely enthusiastic newish member who has been active pretty much daily for 2 months. I listened carefully to what he had to say. What he had found difficult and what he found attractive about EA. He has an MBA in marketing and a computer science degree. After 2 months on the site and asking many questions he barely had any idea of how it works. In a nutshell this is why people are not sticking with Empire Avenue. It is too hard to understand.

How things are being done right now is not working and when things are not working changes need to be made for the benefit of everyone. These changes will not please everyone in fact they may not even please anyone. A high degree of selflessness will be required if EA is to have a future.
I hope that this post is taken in the spirit that it is intended. These are suggestions not criticism.

Let@s make a great Empire Avenue.


Why do we love lists and why should you use @listly ?


My parents got me into lists fairly early on. To earn my weekly pocket money I had to complete a list of chores. Nothing to arduous but they had to get done. I had to make a list of clothes to take to boarding school. When I got there I often sat around with friends rating the top ten rock guitarists or goalkeepers or some such stuff. Check lists for exam preparation were followed by lists of things to do by the end of the day or week at work. as I got older bucket lists have gained prominence. I am sure you can think of more examples.


Lists are a great way of displaying content and with you can even crowd source that content. Instead of creating or buying software to this you can simply imbed lists in your own site as I am doing here. Readers or customers can add suggestions to the list or vote up or down existing content. Contributors or you yourself as an editor of the list have the option of adding links or photos to content too. For example you have a tourism orientated site. You could imbed a list of favorite places to visit and encourage people to add their own photos. If you are a restaurant customers could list what they would like to see on your menu. The possibilities are endless, especially for bloggers. Lists of alternatives and options are particularly popular.

With`s growing popularity the back link you create to your site will be increasingly valuable. You will also create active rather than “static” content. Google likes this. Your list will show up in searches on and there is a strong chance of it showing up high on Google too. That will depend somewhat on how much you promote your list.

Headline for Ten Top Tips to Cultivate Great Lists
Nick Kellet Nick Kellet
Listly Curator Listly Curator
Listly Listly
10 items   42 followers   11 votes   2.96k views

Ten Top Tips to Cultivate Great Lists



Make it Useful

Mar 10, 2013
Ten Top Tips to Cultivate Great Lists | Make it Useful

It sounds obvious, but it still needs saying. Your list needs to bring people value. Give value, in return for their attention. A great list needs to be useful to the reader.

Great lists also often represent a spread of opinion. They are very rarely solely about you and become more interesting the less they focus on you.

Great lists solve problems and are worth coming back to. So think about utility before you create each list.

Great lists also often represent a spread of opinion. They are very rarely solely about you and probably they become more interesting the less they focus on you.

Great lists solve problems. Great lists are worth coming back to. So think about utility before you create each list.


Not About You

Mar 10, 2013
Ten Top Tips to Cultivate Great Lists | Not About You

This is hard for many people to grasp, but don't make your lists about you. Great lists solve problems for the people who you serve.
Don't think about what you do, think about what people do with what you do.
How can you make that process simpler? How can you add value? How can you share your experience and learning?


Make it Spreadable

Mar 10, 2013
Ten Top Tips to Cultivate Great Lists | Make it Spreadable

Ask yourself, will someone else want to embed my list on their blog? Sharing is great, but embedding has a much longer term impact on findability.

Not all lists need to be embed-worthy, but if you want your list to spread and generate brand/cause awareness for you, you need to make sure other people want to play a role and can see the utility in embedding your list in their blog. They need to feel their community will benefit.

Leave them room. Give them credit. Let them help.

When people do embed a list it's usually because they can add their own perspective on the content of the list. They are also more likely to want to embed the list if they are included on the list. They obviously think the list is valuable and worth sharing, but being able to add their own opinion in their blog post is essential.

Make lists that are worth commenting on. Create a list that takes a stance or that expresses an opinion. Polarizing your audience is valuable.

People who connect emotionally to your ideas will want to help, share and spread your lists by embedding them.


Choose Evergreen & Ever Changing Topics

Mar 10, 2013
Ten Top Tips to Cultivate Great Lists | Choose Evergreen & Ever Changing Topics

A great list will always be current and relevant, but also always be changing. Those changes don't need to be happening daily, just as needed. Some lists are directories of links, some lists contain tips and advice, just like this one.

Great lists are worth bookmarking, worth following, worth coming back to.

When people contribute they connect emotionally to the list and that makes them want to come back to see what's new. Letting a list stagnate is a sure way of losing future participation.

A great list pops into your head when you discover some new gem and you think to yourself, I should add that to that great list.

Good lists become great lists if they evolve over time.


Fun & Emotional

Mar 10, 2013
Ten Top Tips to Cultivate Great Lists | Fun & Emotional

Sometimes we just forget that a good list is just fun. Can you make people smile? We all need moments of joy, we all need moments to reflect. Lists are a great way to deliver this experience.

Skimable content lets people find the fun they need.

Sometimes you just need to collect a list of fun quotes, cat photos, silly videos or some emotionally uplifting Ted talks.

Great lists connect with your audience, so how can you find the humour and the emotional angle.
Sometimes you just should run a caption contest. Let other people bring the humour.

Sometimes you just need to leave people room to express their thoughts and feelings.

Great lists should also contain surprises. Don't just include all the obvious ideas. Be willing to package some surprise content in your list. Surprise is utility.



Mar 10, 2013
Ten Top Tips to Cultivate Great Lists | Embedded

There are many reasons why embedding enhances your list.

First is demonstrates that lists can be embedded, so if you embed your lists, others may do so too.

Embedding your list in your blog also gives you the chance to provide context and set expectations. You can always do that better in a blog post. Embedding a list puts the content in front or your blog audience, which will be a different audience than the people who discover your list via Listly.

Embedding your list also means your list gets seen more. Embedded lists get featured on Listly's home page every time your list is viewed, so if it's well named you can get more list views.


Leave Gaps

Mar 10, 2013
Ten Top Tips to Cultivate Great Lists | Leave Gaps

This is the hardest trick to master. As a writer you want to complete your list and be useful. At the same time you want to ask for help. Those two goals conflict.

If you complete your list, you leave people no room to contribute. If you ask for suggestions to a rich and complete list, the number of people who know your topic well and who can contribute is dramatically reduced.

Leave off some obvious stuff, purely to entice and tease out participation.

So leave gaps. Those gaps will get filled over time, but by that point you have a list with multiple contributors and people feel more willing to participate when they see content that has been sourced from many people.

Social proof is a powerful tool. When you begin a list with no social proof and no contributors, the best tip is to leave gaps.


Encourage Social Participation

Mar 10, 2013
Ten Top Tips to Cultivate Great Lists | Encourage Social Participation

To make a great list you really need multiple people to participate. You can make a list by yourself, but in the age of participation, if you involve other people, then more people will want to get involved.

Don't make a list then expect people to participate. Involve people in the making of the list. This list is not a good example of that, but that's because this list is about sharing my accumulated learning.

Getting the first 5-10 people to participate is the hardest. Often you have to reach out and ask in person, but once a list is clearly sourced from multiple people, then more people become willing to follow, vote and contribute.

The people who follow and who help curate a list are also a big part of the value of a list.

Communities form around shared interests. Only people who love the list topic will find it interesting. People share what they care about, and in so doing, tip search engines as to its significance. Sharing makes stuff more findable, so you want to make a list that is worth sharing.


Set Expectations

Mar 10, 2013
Ten Top Tips to Cultivate Great Lists | Set Expectations

Great lists tell people what to expect. Great lists lay down expectation of that you want from your audience.

Do you want votes, comments or contributions. Often it's wisest to focus on one.

You can be clear on your list, but you can also be specific in your blog post and give people the rules of engagement. Don't be afraid to be specific. People like simple specific asks. Then people can ask them a simple question - can I help. Not everyone will and you shouldn't want everyone.

You need to focus on the early adopter. Focus on the first people to contribute. IF they join its much more likely others will follow. Keep it simple. Be obvious.

If you want people do embed your list ask and give them instructions. Don't assume people know what Listly is. Don't assume people know that they can contribute.


Be Welcoming / Be Findable

Mar 10, 2013
Ten Top Tips to Cultivate Great Lists | Be Welcoming / Be Findable

The name of your list matters. The name of your blog post matters. Make sure your including all the information that will help people find your list.

A headline image is a great way to make your list welcoming, it also helps your get found via image searches.

Lists with great headline images stand out. Keep them simple, visual and welcoming. Ask yourself would I embed this list, make sure your headline image is not off-putting. Make sure it looks professional.

Headline images and cover pages are simply the norm today. Setting a visual stage is important with setting initial expectations. is a social network you can follow and engage with people. It has a useful chrome extension and also a recent feature for extending the usefulness of Twitter lists. For more about how works I hope that you will check out these 2 short videos.

I truly hope that you will give a try.
Please feel free to ask any questions or give any insights in the comments here

Thank you

Why the upcoming New Zealand election needs one hashtag #Kowhiri2014


New Zealand will have a general election on September 2014. Kowhiri2014 It promises to be the most interesting one for some time. Perhaps since 1999. Elections are useful not only for determining who will sit in Parliament but for the discussion about important issues that invariably takes place. New Zealand has a relatively small Twitter population who are mainly fairly new at Twitter but use of Twitter in New Zealand has certainly increased noticeably in the past few weeks.

ballot box maoriflag

Twitter has been described recently by one it`s inventors Evan Williams @ev as “An information network rather than a social network”. You “follow” the tweets from an account rather than “friend” it. In addition cnversations and the flow of information on specified topics are followed and engaged on by use of hashtags. What has become obvious to me is that it is extremely difficult to follow the conversation as there are around 10 different hashtags being used. I propose a uniquely New Zealand solution to this by nominating use of #Kowhiri2014. I saw it today because @serenity22 who I follow retweeted @ColmarBrunton who are using it.

#Kowhiri2014 is distinctive and memorable. Right now alternatives in use include #votenz #decision14 #nzvotes #nzpol #electionnz #nzelection #nzvotes2014 #votenz14 #vote2014NZ and more. When you have one hashtag Twitter conversations can then be subgrouped and easily searchable by adding a second hashtag. For example #Kowhiri2014 #poll or #Kowhiri2014 #issues or #Kowhiri2014 #events or #quotes etc. My favourite would probably be #Kowhiri2014 #cartoons.

You can even use Twitter advance search to follow conversations about #Kowhiri2014 in different areas of New Zealand. Go here to use this great function It often makes much more sense to filter search results so you only see tweets that come from your area. You can determine the radius of the search area. For example during the immediate aftermath of the February 2011 earthquake in Christchurch I was able to learn what was happening in my mother`s immediate area with this function.

Besides using hashtags for following conversations Twitter is best used by following curated lists. I have made a Twitter list of accounts tweeting news and views about the election and will edit it to include others please let me know in the comments below if you wish to be added. Let`s have a great conversation and make a better New Zealand together!

You can follow this list at anytime simply by searching at

key cartoon

Any thoughts or tips about following the election on Twitter?

Get Donated Tweets with @JeffPulver`s @JustCozApp Justcoz you can #NonProfits

JustCoz Is An App for Twitter That Helps Your Nonprofit


If you are in charge of a nonprofit organization (501C(3) Nonprofit) then there is an app on Twitter that will help you strategize your marketing plan. Founded by jeff Pulver this is a clever and easy way of spreading your message and many Non profits have taken up the chance.

Instead of just raising money, you can give your donors another option–to donate one Tweet a day. You get your own nonprofit’s profile page and it looks like this:

Screen Shot 2014-09-02 at 6.55.30 PM


With JustCoz, your donors will sign up through their Twitter accounts and when you are ready to promote a tweet about anything, (donations, blog, awareness,) then you just go into your dashboard and type the tweet, add the link, then click on Broadcast.

Everyone who has signed up to be your donor will tweet your tweet. How?

When they sign up for JustCoz, they give the app permission to access their account and tweet for them. And don’t worry–you can only broadcast one tweet a day which is their way of preventing spam. And your donors can sponsor you and other nonprofits they support.

0 items   1 followers   0 votes   725 views

Your tips for using @JustCozApp #Crowdify #GetItDone

Your tips for using @JustCozApp #webtoolswiki

Tweets come out looking like this

Here is a short video Tutorial on how to use JustCoz. Hoping that this will make a positive difference for your Non Profit

10 tips on how to use the portfolio management tool for Empire Avenue

By is pretty much an essential tool for managing your Empire Avenue account. It is officially endorsed by Empire Avenue itself and you can get a combined premium package for both tools. There are plans to expand it into a management tool for your social networks as well.

Here are 10 useful tips. I would love to hear more tips from you.

1. Explore thoroughly. There are drop down menus and many options. You will save time in the long run and connect with more and more people by using to its full potential.

2. Save your searches and save a lot of time.

3. Advanced search options can let you select “Empire Avenue leaders” only. The box to tick is at the bottom of the right hand column. Buy these accounts to get double dividends

4. Use the “Stocks with Eaves” option when buying stock with These accounts are much more likely to buy you back Avenue.io_dashboard

5.Try the “Community” feature for investing options. You can open a list of all members of any community

6. Sort by: Avg Div/Share (this is the avg yield). You can rank these highest to lowest when buying and lowest to highest when selling.

7. Tired of repeatedly seeing people who have blocked you? You can hide them.

8. Save your favorite accounts from being sold by adding them to a safe list.

9. The network score menu is particularly useful when buying. If an account has an Empire Avenue score of over 40 then they are fairly active on a regular basis and likely to notice and return your buy.

10. Make sure you buy active new accounts by firstly selecting “Joined after” say 10 days ago. Then set “Investments” at say “More than 10”.

Please click on this list and add your own tips. You can also vote the tips up or down so that the best ones are most visible

8 items   12 followers   0 votes   1.02k views

Your top tips for using @Avenueio for Empire Avenue #webtoolswiki

Your top tips for using @Avenueio for Empire Avenue #webtoolswiki


Saving searches is a great time saver

Aug 18, 2014
Your top tips for using @Avenueio for Empire Avenue #webtoolswiki | Saving searches is a great time saver

Advanced search options can let you select "Empire Avenue leaders" only

Aug 19, 2014 by Pieter Collier
Your top tips for using @Avenueio for Empire Avenue #webtoolswiki | Advanced search options can let you select "Empire Avenue leaders" only

Use the "Stocks with Eaves" option when buying stock with

Aug 19, 2014 by Techno Zeast
Your top tips for using @Avenueio for Empire Avenue #webtoolswiki | Use the "Stocks with Eaves" option when buying stock with

Love the "Community" feature for investing options

Aug 19, 2014 by Charles Perkins
Your top tips for using @Avenueio for Empire Avenue #webtoolswiki | Love the "Community" feature for investing options

Buy, buy and buy and start with the stocks with highest dividends.

Aug 20, 2014 by Erik Van Erne
Your top tips for using @Avenueio for Empire Avenue #webtoolswiki | Buy, buy and buy and start with the stocks with highest dividends.

Yield Baby!

Aug 26, 2014 by Jeff Langfels
Your top tips for using @Avenueio for Empire Avenue #webtoolswiki | Yield Baby!

Sort by: Avg Div/Share (this is the avg yield)

Aug 27, 2014 by Tom Mack
Your top tips for using @Avenueio for Empire Avenue #webtoolswiki | Sort by: Avg Div/Share (this is the avg yield)

Please ask any questions that you have about here

Thank you


10 essential everyday online tools


It was a little hard to pick out 10 everyday go to online tools out of many that I regularly use. However I have decided on giving you these 10 to study and use. I truly hope that they will save you increasing amounts of time and enhance your internet experience.

I get a lot done each and every day and I have tested various ways of doing that. I am sure that we all have several tricks but these are a few of mine.

I will give you a brief overview of how and why I use each tool and then send you to a more comprehensive explanation of how they work. The links for each tool will take you to pages about the tool in The Web Tools Wiki. The Web Tools Wiki is a collaboration of information about online tools. Like Wikipedia contributors can edit and update information. Right now the wiki has pages about 2000 or so tools. Some of them have only bare bones information right now and some have a lot. It is just starting but I hope that you will learn a lot from it and perhaps even choose to become a paid contributor.


Here are 10 tools that I use every day

1. Hootsuite

Hootsuite is my main social media dashboqard. In there I can see my 3 main Twitter lists that I watch and I can do many things with the information that I see. I do not go to every day. Hootsuite also allows me to schedule tweets, Pinterest pins and more. I get so much information from accounts I trust and rely on via Hootsuite.
Please go here to learn more.

2. Skype

If you ever want to call me this is the best place to do it. I keep my skype on most of my waking hours and have a massive amount of contacts there. A huge bonus of skype that not everybody knows about is the ability to make calls to landlines very cheaply especially if you pay a monthly subscription.
Please go here to learn more.

3. Buffer

I have several Twitter accounts and Facebook pages so I use a Buffer Pro account which is set up to post to about 20 places. Whenever I find something online that I want to share I usually use the Buffer chrome extension to schedule it to one or more of these places. This keeps a regular flow of handpicked content coming out of them.
Please go here to learn more.

4. Tweepi

Managing a large Twitter account can be very time consuming. Tweepi is my go to tool for this. It allows me to follow 1000 highly targeted people a day and to add them to Twitter lists. All in around 5 minutes per account. I then use it for another 5 minutes or so to remove inactive Twitter accounts and sometimes accounts not following me back. Following steadily and regularly is great for your account as newly followed people will often check out your recent tweets and engage on them.
Please go here to learn more.

5. Empire Avenue

Empire Avenue is great for analytics, for meeting highly active and collaborative people and for finding their favored content to share. Of course they often reciprocate making it all the better. It is a relatively complex and multi-faceted website for the beginner but worth getting to know.
Please go here to learn more.


I run several large Empire Avenue accounts and do not do any management of them inside Empire Avenue. All my stock market purchases and sales are done in and I regularly do 20,000 a day in there.
Please go here to learn more.

7. Canva

Pictorial content is a very powerful marketing weapon. Canva will help you get ahead in this field.
Please go here to learn more.

8. Scoopit

Not all of us have time to create a regular flow of content. Scoopit is a key curation tool. Scoopit allows you to have topic boards and also recommends popular recent content to you. It is a social network as well and you will meet many active curators in your specialist areas there.
Please go here to learn more.

9. Triberr

Another great Pillar 6 tool/ community with a main purpose of providing a stream of content for you to share from other like minded collaborators. You will also be shared heavily from here if your content is of a reliable standard.
Please go here to learn more.

10. Circle Count

Google+ is my favorite social network and Circle Count is a wonderful tool for tracking progress of your account and also for viewing other accounts via the excellent chrome extension. You can quickly see how active an account is by hovering over it while in Google+. 2 other great features of Circle Count are notifications of when you are added to circle shares and also a daily overview of how each of your accounts has performed.
Please go here to learn more.

How to raise awareness on Twitter and SM by @TumorWarrior #BrainTumorThursday #BTSM


Hi everyone this is a guest post about how he is raising brain tumor awareness from a guy who I have massive respect for. None of us can imagine what it must be like to be diagnosed with a brain tumor. The amount of courage that people like Lou has humbles me.

Here is what Lou decided to do about raising awareness. What he has achieved is impressive.

“Sometime after being diagnosed with an inoperable malignant brain tumor in 2009, I began to wonder if there were people on Twitter who also were battling brain tumors. Slowly, I began to find people and we began sharing information and mutual support. One of the people I met was Nancy @uvmer, who had recently lost her best friend to a brain tumor. She came up with the idea of a focused period of time for the sharing of information and support, a time when you knew there would be people paying attention and tweeting. #BrainTumorThursday was born. I’m not sure when she came up with the idea and when the tweets started, but by 2012, looking at #BrainTumorThursday over the course of the entire year roughly 84,500 tweets and retweets bore the hashtag and reached a potential audience of 365,000,000. Just one year later, looking at #BrainTumorThursday over the course of 2013, roughly 170,000 tweets and retweets bore the hashtag and reached a potential audience of 970,000,000.
This year, through six months, roughly 97,000 tweets and retweets bore #BrainTumorThursday and reached a potential audience of 706,000,000. Somewhere from 2009 to today, I changed from being interested about the project, to passionate about it, to arguably obsessive.


The #BrainTumorThursday campaign originally ran for Thursday as determined by the time on the eastern coast of the US. It didn’t take long to realize that there contributors from all over the world. The campaign now officially starts when it first becomes Thursday somewhere until it is no longer Thursday anywhere in the world (the “global Thursday”).
The approach to growing the activity and awareness was somewhat haphazard at first. Slowly, we started to learn what sort of tweets would be read and retweeted so that brain tumor awareness was brought to larger audiences. For me, this meant reducing the scary tweets (there are a multitude of frightening statistics available) in favor of more brain tumor news, stories demonstrating courage and resolve, tweets about what it’s like to have a brain tumor, and inspirational tweets.


The #BrainTumorThursday campaign does create some positive impact for many people. Here is a sample of answers to the question, “What does #BrainTumorThursday mean for you?
@ZHeatherChamp: It means I’m not alone and there are people who really GET IT!
@seattlerockgal: #BrainTumorThursday means there is a whole community of support out there & people committed to finding a cure.
@HYHUTriangle: To me #BrainTumorThursday‬ is living courageously with this disease and being able to use knowledge from my experience to help others.
A sample of a few popular tweets with the #BrainTumorThursday hashtag illustrates the types of tweets that are posted. Would love you to click through and engage with any of them! They are all live embeds.

“Insurance company pulls coverage for 8 month old with brain tumor” got at least 1,719 retweets

“After intense negotiations, my neurologist allows me 2 drinks a week, but not on the same night” got at least 1,469 retweets.

“Can’t grasp the notion that every day is a gift? Talk to a person with a brain tumor” got at least 1,426 retweets.


If you want to read some more about all this, here’s an unsophisticated website that I piddle with: Hopefully, #BrainTumorThursday has helped people. Frankly, if only one person spots a brain tumor early, learns important information about their tumor and treatment, or gets comfort and support, the #BrainTumorThursday campaign is a smashing success.”

~ Lou

How the new @WebToolsWiki works and what is there for you #online #tools #wiki


Some friends and I have been putting this Web Tools Wiki together over the past few months we have over 1100 pages in construction and being daily updated. There are so many tools available now that will make you more efficient in work and play. Tools develop fast and many come and go. We will keep track of them for you and will also have regular newsletters.

We aim to become the go to place for information about how to use the internet. Yeah a big goal but as a growing team of editors and contributors we believe anything is possible. Our first app is coming soon and I will update you in the next week or so how to access that to get tips on tools on the run.

We are very much is start mode and would love any feedback you have. We believe that there is something for everyone here. From great grandmas who want to Skype their new born great grandchildren but cannot work out Skype right to web designers wanting to make cutting edge animated infographics and need the latest updates and tips about GoActivate.


here is a brief video about how you can use one of our pages to get information about a tool and to then interact with other users of the Web Tools Wiki.

Thank you so much for checking it out


The 5 biggest reasons you may suck at social media


There are 5 main reasons I can immediately identify why nearly all of us are having a limited social media impact. I am not saying at all that I have all these things sorted myself. i simply attempt to improve every day. Fixing these things is going to maybe take a change of mindset and initial work. Some rowing.

We are nearly all battling away individually. With no celebrity status nor money to promote posts or pay support staff etc. Celebrity status and money are not so easy to just grab. But working together with other like minded individuals is. Collaboration.

Secondly nearly all of us do not 100% believe it works so we are inconsistent. Please trust me that social media is not going away. Every single connection that you make and footprint that you leave will serve you. Belief.

latin proverb pinterest

Third reason is lack of overall strategy and goals. Of course not every time but nearly every posts should be part of a plan to achieve something. And you need to measure at the end of each month to see if that has worked. Make a plan. Find out why you are doing all this.

Fourth is lack of knowledge and a continually evolving use of time saving tools. You could actually be doing 5 times or more as much as you are doing every day just by putting in 2 or 3 hours study. And this knowledge and these habits will serve you a lifetime.

Fifth and biggest reason is lack of original content. With the occasional personal touch thrown in. Have you noticed how selfies have got popular and get lots of likes and comments? But not if all you post is selfies. Just say once or twice a month. We want to know you. Look at the words social media and look at how social media started. Social is about people. Media is about publishing. Publish about yourself and about other people and when others do that engage on it. Do that and people will then start taking notice of your opinions.

We are now the media. Would be thrilled to answer any questions you have or to discuss any of this with you in the comments below.

To your online success


Why get excited about the inspirational content startup Kamere @kamereinspires by @shane_barker

Earlier this week I blogged about why so many of us love inspirational quotes and messages. Kamere is a site to find and share inspirational content including quotes,stories and videos.

Shane Barker is a startup advisor and also in charge of digital content for Kamere. 20140804161426-Shane_Barker


Kamere 2

The Founder & CEO of Kamere is Kim Box. Former VP at HP leading a global organization of over 10,000 HP employees & 5,000 contractors in over 100 locations. International speaker and author of Woven Leadership. Director on the American River Bank Board. Past Chair on the American Red Cross- Capital Region Board and on the American Leadership Forum Board. Producer of Emmy-winning documentary Collision Course.

Kamere was born from Kim`s desire to make a difference.

Startups like Kamere are all very different. Some go well some do not. They need to be scaled. I recently made this popular resentation about scaling your startup. Just 12 short slides hope you check it out.

We are keen to learn from other people providing a similar service to Kamere. Please let us know any other places that are like Kamere. You can vote your favorites up and down as well

2 items   1 followers   0 votes   793 views

Alternatives to @Kamere #Crowdify #GetItDone

Alternatives to @Kamere #webtoolswiki

Aug 07, 2014 - - 148
Alternatives to @Kamere #Crowdify #GetItDone | Loving Life Radio

LoveGrid, a new social network developed to cheer you up

Aug 07, 2014
Alternatives to @Kamere #Crowdify #GetItDone | LoveGrid, a new social network developed to cheer you up

So as a startup Kamere has made the site in a very basic form and will roll out gradual improvements regularly. Our next step is to make an app. Right now we are crowdsourcing to fund an app.

As you can see from this tweet things are going well!!

Once you have used Kamere we would love your tips you can add some here

Headline for Your tips for using @Kamere #Crowdify #GetItDone
1 items   2 followers   0 votes   793 views

Your tips for using @Kamere #Crowdify #GetItDone

Your tips for using @Kamere #webtoolswiki


Be part of Kamere by checking out their fundraiser on Indiegogo

Aug 07, 2014
Your tips for using @Kamere #Crowdify #GetItDone | Be part of Kamere by checking out their fundraiser on Indiegogo

Please also ask any questions about Kamere or about startups in general in the comments below. Either via the Google+ default or if you prefer by flipping over to Facebook.

Thank you so much for the chance to write this here Michael I hope you and all your friends enjoy Kamere


Why do we love #socialmedia inspirational quotes so much?


Along with cats, funny memes and gifs inspirational quotes remain hot hot hot on most social media networks. Why do we not get tired of them? I asked some Facebook friends today and got some great answers. You may have some insights to add in the comments below or in this FB post you can click on it it is embedded.

Studies prove that being inspired increases happiness and well-being, facilitates progress towards goals, and serves as a springboard for action and creativity (Harvard Business Review ‘Why Inspiration Matters’ Scott Barry Kaufman – Nov. 8, 2011).

Here is what some of my friends said:

Inspirational quotes appeal to me for many different reasons. Sometimes they serve as reminders while other times it is a new way of looking at a situation. Sometimes they open a world of possibilities and other times I appreciate them because they make me feel good. And, last but not least, oftentimes I marvel at the beauty and simplicity of the message. ~ Janet Callaway

Sometimes it is merely a gentle reminder of what we already know…and comes at a time when we needed to be reminded and to “BELIEVE”! ~ Sadie Murray

They are often easily recited and resonate with many as human challenges are similar no matter what background/culture.~ Nick Theodoropoulos

Positivity changes one’s outlook & response to daily life. Our society is witnessing extreme stress, war, increased crime, poverty, it goes on and on. For me, to read or hear a positive reinforcement influences my day, my interaction w/ others, my mindset. It becomes all good.~ Rose Prosser-Boyle

For me it is the sudden change of attitude or shift of mindset that inspirational quotes can give me. One got me the other day. It has made a massive change in the way that I am doing things. It was a quote by Gary Player saying the harder i work the luckier I get. Yeah we have probably all heard this before but maybe it got me at the right moment. I suddenly realised that if I was going to make my book successful i was going to have to work harder on it. It was simply not going to happen without that. I am now doing another 2 hours a day. Scott Buehler tweeted something today about how the biggest motivation a worker can have is to see their boss do an honest day~s work. i also found that extremely empowering as I grapple with being a boss/ manager of a growing team

Look at these 3 examples from Twitter, Facebook and Google+ 300 retweets. 1100 shares etc People love this stuff. I truly believe that wider and wider exposure to wonderful thoughts will make a serious difference in everybody`s lives if they allow and then act.

Why did these posts get shared so much?

Usually it is best not to comment on a quote. Let it speak for itself. Discuss the meaning it has for you in the comments by all means but realistically people want to share it on as it is without your interpretation or exhortation. Agree?

Here are some of my favorite quote posts. Where I can i am leaving links underneath them so that you can share and/ or engage with them on various social media places. Just click. Thank you!!



7th pillar

Louise hay



denis waitley



Larry Winget Pintererst size

carl bard pin size

Lucas pin

Never give up on pinnable

Judy Garland pinnable

Haskins pinterest

georgeeliot pin size

acorn emerson pin size

Ivester dreams pin size

noah howard pin size

Thoreau castles pin size

Waitley choose pin size




“Trust because you are willing to take the risk, not because it is safe or certain.” Anonymous

-A successful man is one who can lay a (1)


“A successful man is one who can lay a firm foundation with the bricks others have thrown at him.”–David Brinkley

-All our dreams can come true if we have


“All our dreams can come true if we have the courage to pursue them.”–Walt Disney

-All progress takes place outside the


“All progress takes place outside the comfort zone.”–Michael John Bobak

-Develop success from failure.


“Develop success from failure. Discouragement and failure are two of the surest stepping stones to success.”–Dale Carnegie

-Don't let the fear of lossing be


“Don’t let the fear of losing be greater than the excitement of winning.”–Robert Kiyosaki

-Don't raise your voice, improve your (1)


“Don’t raise your voice, improve your argument.”–Anonymous

-Don't let what you cannot do interfere


“Don’t let what you cannot do interfere with what you can do.”–John R. Wooden

-Don't raise your voice, improve your


“The meaning of life is to find your gift. The purpose of life is to give it away.”–David Viscott

-Fortune sides with him who dares.-


“Fortune sides with him who dares.”–Virgil

-Good things come to those who wait, but


“Good things come to those who wait, but better things come to those who go out and get them.”–Anonymous

how do i quickly find info about a (1)


“Things work out for the best for those who make the best of how things work out.”–John Wooden


-I find that the harder I work, the more


“I find that the harder I work, the more luck I seem to have.”–Thomas Jefferson

-I have not failed. I've just found (1)


“I have not failed. I’ve just found 10,000 ways that won’t work.”–Thomas Edison

-If you are (1)


“If you are not willing to risk the usual, you will have to settle for the ordinary.”–Jim Rohn

-If you're going to walk through hell, keep going.-


“If you’re going to walk through hell, keep going.”–Winston Churchill

-Innovation distinguishes


“Innovation distinguishes between a leader and a follower.”–Steve Jobs

-Little minds are tamed and subdued by


“Little minds are tamed and subdued by misfortune; but great minds rise above it.”–Washington Irving

-Most of the importantthings in the


“Most of the important things in the world have been accomplished by people who have kept on trying when there seemed to be no help at all.”–Dale Carnegie

-No masterpiece was ever created by a


“No masterpiece was ever created by a lazy artist.”–Anonymous

-Our greatest fear should not be of

“Our greatest fear should not be of failure, but of succeeding at things in life that don’t really matter.”–Francis Chan


-Success does not consist in never (1)


“Success does not consist in never making mistakes but in never making the same one a second time.” George Bernard Shaw

-Success is liking yourself, liking what (1)



“Success is liking yourself, liking what you do, and liking how you do it.”–Maya Angelou

-Success is walking   from failure to (1)


“Success is walking from failure to failure with no loss of enthusiasm.”–Winston Churchill

-Successful  people do what unsuccessful


“Successful people do what unsuccessful people are not willing to do. Don’t wish it were easier; wish you were better.”–Jim Rohn

-Take up one idea. Make that one idea


“Take up one idea. Make that one idea your life–think of it, dream of it, live on that idea. Let the brain, the muscles, nerves, every part of your body, be full of that idea, and just leave every other idea alone. This is the way to success.”–Swami Vivekananda


-The distance between insanity and


“The distance between insanity and genius is measured only by success.”–Bruce Feirstein

-The one's that are crazy enough to


“The ones that are crazy enough to think they can change the world, are the ones that do.”–Margaret Mead

-The successful warrior is the average


“The successful warrior is the average man, with laser-like focus.”–Bruce Lee


-The whole secret of a successful life

“The whole secret of a successful life is to find out what it is one’s destiny to do, and then do it.”–Henry Ford

-There are two types of people who will

“There are two types of people who will tell you that you cannot make a difference in this world: Those who are afraid to try and those who are afraid you will succeed.”–Ray Goforth

-There is no chance, no destiny, no

“There is no chance, no destiny, no fate, that can hinder or control the firm resolve of a determined soul.”–Ella Wheeler Wilcox

-To accomplish great things, we must not

“To accomplish great things, we must not only act, but also dream, not only plan, but also believe.”–Anatole France

-To be successful, you must accept

“To be successful, you must accept the challenges that come your way. You can’t just accept the ones you like.”–Mike Gafka

-Try not to become a person of success,

“Try not to become a person of success, but rather try to become a person of value.”–Albert Einstein

-To live a creative life, we must lose

“To live a creative life, we must lose our fear of being wrong.”–Anonymous

Unexpected kindness is the most

“Motivation is what gets you started. Habit is what keeps you going.”–Jim Ryan

-What seems to us as bitter trials are

“What seems to us as bitter trials are often blessings in disguise.”–Oscar Wilde

-When you stop chasing the wrong things

“When you stop chasing the wrong things you give the right things the chance to catch you.” –Lolly Daskal

-Whenever you find yourself on the side

“Whenever you find yourself on the side of the majority, it is time to pause and reflect.”–Mark Twain

-Whenever you see   a successful (2)

“Whenever you see a successful person, you only see the public glories, never the private sacrifices to reach them.”–Vaibhav Shah

-You measure the size of the

“You measure the size of the accomplishment by the obstacles you had to overcome to meet your goals.”–Booker T. Washington

Some things to think about before blocking people on social media


Blocking can be a useful tool but as you will learn it is a step worth giving some consideration to. You may be a life master and if so this post is probably not for you. If not please read on! This is an increasingly vital part of your Pillar 4 social media strategy. As your connections grow and your influence increases blocking decisions may well become more prevalent.

I block extremely rarely but I have had several terrible experiences that came from me blocking people. I have had several online communities spring up to discredit and attack me just because I blocked the wrong person or removed them from a group or even just unfriended them. This was not worth it and I should have simply ignored them. Maybe you have too. Yes there are trolls and haters out there but it is important not to group them. They all have their own personalities and motives. Here are 5 things to think carefully about before pushing that block button. They are all somewhat inter related. Much like the way that blocking people can have connected repercussions that you may not have thought of. I hope that this makes your social media experience more fun and interesting.