Being “social” in online terms does not necessarily equate to “socialising” only. This is social “media” so a certain amount of content and content marketing strategy is also required. So is a choice of where you are going to spend your precious time.
You can have an effective social media presence in say 9 hours a week and I do hope that you will be daily. So around 75 mins a day with an extra hour for writing say 2 blog posts and making a video or 2 sometime during the week.
The crucial factor is deciding where your main place is going to be and you should give one place say half your time and energy. Like writing? Maybe build a community around your blog. Photography then maybe Instagram is the place for you. It has to be fun for you!
Why follow back? On some networks this will not be possible. For example on Google Plus you can circle only 5,000 but an unlimited number can circle you. When possible though people love being connected to you on an equal basis and there are sufficient tools and strategies to control the “noise” of messages if you are prepared to learn them.
In some places particularly Twitter following back is necessary.
In the next half an hour you should focus on your main place. Where you love and people love you. Where your hardcore community of fans is gradually growing. Where more and more people are becoming your vocal advocates. Post great content here and be fun and friendly with the key influencers in that network. Thank and praise and question liberally and share as well. Maybe have a “circle” of say 20 people whose content you like the best and share one piece a week. You will quickly become a star in this place. Maybe initially just a local star but persistence and passion will pay off. Keep your social media conversations positive, polite and public.
Spend a little time learning new tools. This may be a curating site like Scoopit. A scheduling tool like Buffer. Try to have at least two new weapons in your social media arsenal each week. Pick a recommended tool and watch a video about it. Try it out briefly. Keep up.
When people see you being at least slightly social in their favorite place (usually Facebook) then they will take the chance of initiating connection and will become engagers on and sharers of your content if they like it and you.
You need to be talking to people a bit everywhere. I explain a little bit more here…Hope you like my Japanese bath ….
Thank you so much for reading all this. Let`s get social!