Facebook is the most powerful social media site as of this writing, it has over six hundred million users today. It has several tools you can use for marketing and communicating with your possible target market if you have a business or are planning of starting a business. I am going to talk about one feature Facebook has that you can use to communicate and sell to your target market. It is called the Facebook Group feature. Anybody that is a member of Facebook can easily create and set up a group on any topic of their choice. I have several groups on different topics, from Self help to Internet marketing. 

There is no point creating a Facebook group on a topic unless you have people who are possibly interested in that topic to join your group. Many people trying to use groups to market are doing it wrong. They create a Facebook group first and then proceed to find people to join the group. The best way to do it is to find the market that are possibly interested in your topics and become their Facebook friends. Once you have identified this set of people, then you can go ahead and set up your Facebook group.

Once you have set up your Facebook group, then you can go ahead and invite all these people to join your group. The great thing about this system is that it allows you to message all your group members up to 5,000 people. You can grow your group to as many people as possible, however I recommend keeping your groups to under 5,000 people. Like I explained earlier if you grow your members to over 5,000 people you will lose the ability to message all your group members. The most important factor of having a Facebook group is the ability to message all it’s members. If you can’t message the members, you can’t share your sales message with your target customers.

With that said, do not abuse your group members and send them sales messages every single day. Facebook is a social tool not a selling machine. Treat your Facebook group members like clients who are already spending money with you and need your time and care. You also want to treat this the way you will treat a real email list outside of Facebook. With every message sent, tell them at the end how to leave the group if they no longer wish to receive your valuable and profitable information

Generally, I would say send them at least one message a week, maybe twice a week. It depends on your market and what information you want to share with them