The @EmpireAve Social Media Campaign for @Project_Forgive by @JackiesBuzz and @QRKim
Posted on April 14, 2012 by @mqtodd
My friends Kimberley Reynolds and Jackie Bigford have combined with the folk at Empire Avenue to run a social media campaign to raise funding for Project Forgive. I hope you will also visit the Kickstarter page for the campaign and see how that works.
Forgiveness is a powerful thing and we all need to be reminded of it from time to time.
This wonderful video sets out the vision of Project Forgive.
On Empire Avenue we accumulate virtual money (called eaves)each day through dividends on how our shareholders have performed.
We can then distribute that money to other players in return for them completing missions which we set.
Last week Kimberley 
set things off with a mission to teach people about the Project by sending us to the new Facebook Page where we could get a taste of what it was about. In the meantime Jackie and Kimberley have been building buzz around a special mission today.
On Empire Avenue we love getting special achievement awards and they have come to the party by making one for everyone who makes even a small pledge to the movie project.
Her is how the mission Jackie
sent out today works. They are very clever because we have to watch right through the movie to earn the 2,500 eaves.Watching right through really helped me “get it”.
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1. Watch this video.
2. If you feel moved to do so, please go to http://projectforgive.com and make a pledge. When you do, you will receive a very special, limited edition Empire Avenue Cares exclusive achievement badge in support of Project Forgive. You can preview the badge on their facebook page at http://facebook.com/projectforgive
Available Badges:
$10 pledge – Backer 1
$25 pledge – Backer 2
$50 pledge – Backer 3
$300 pledge – Associate Producer*
*Associate Producer – $300 pledge *
*Not only do you get the Associate Producer badge, you will actually be listed in the ending credits of the movie as an Associate Producer.
Clarification: Your reward for watching this video is 2,500e. IF you pledge, and I pray you do, then you will receive the special Empire Avenue Cares badge for Project Forgive as well as all the rewards given on the Kickstarter page for your pledge.
IMPORTANT!!!
After you pledge, please leave a comment on the Project Forgive Kickstarter page with your TICKER so Empire Avenue can award you the badge!
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Are you starting to understand the power of Empire Avenue?
And how about the power of Kickstarter?
The power of soliciting even a small donation through Kickstarter is huge. I really feel like I have a stake in the Project now and will support it right through to the Academy Awards.
Very very well done everyone involved. Let’s reach that $100,000 mark this week.
Here is that Kickstarter campaign page again
Forgiveness rocks!
Michael
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