I had a fairly freaky experience during the week and it made me really remember what I have been lacking.
Why no one can tell me (or more importantly other people) what I do. What value I have.
This is especially important in the realm of social media as we all have a lot of connections and we also have a lot of power to easily recommend them. IF we know what they do.
During his Wealth Dynamics Experience Weekend Roger Hamilton speaks a lot about Station Names.
Everyone round the world is buzzing about on their own train and occassionally visiting stations.
You need a name or no one will visit.
Once you get them there you have to
-Give them value
so they will;
1. Stay for a while
2. Come back
3. Recommend you to people
You have to make this easy for them to do.
I am a star with dynamic energy. Useless for finsishing things but good with networking. Like Oprah Winfrey and Martha Stewart. Stars more than other profiles must control what people say about them.
My freaky experience relates to 2 separate but consecutive discussions with business colleagues.I asked them who introduced them to our business. They both answered quickly and surely.
Oh “Jonathan the Real Tech Guy. You know him right?”
Many people know Jonathan.
He has created a fantastic business in 9 months with zero capital. He started a worldwide Real Estate Agents referral network through a Facebook group. His group now has over 30,000 members from over 80 different countries. He gets a small cut if they successfully refer.
A lot of that had to do with his personal branding. The “Real Tech Guy”
Real is for real estate. It also infers genuineness
Tech is not usually associated with real estate so this stands out.
It infers internet, technology, modern. Savvy.
These 2 words are easy to remember and repeat. Jonathan is controlling completely what is said about him and in a strong and memorable way. Brilliant
I hardly know Jonathan but I know what he does and can tell people that.
So who are you?
How do I describe you to a mutual acquaintance or to someone who does not know you?
I am Michael from Tokyo and am into Twitter and the Environment.
I see this as meaning I am an environmentalist, use and know the internet, have a big network and am internationally minded (Living in Tokyo).
I believe the internet will save the planet by spreading and enhancing consciousness , breaking down national borders and conflicting interests and bring economic parity.
I am into that.
I am focused on mastering the tools of the internet in order to promote the cause of a sustainable economy governed by a single responsible body representative of all peoples.
I offer value as a teacher about using the internet, as a partner and am living my dream of saving the planet with total passion and purpose
Have you thought much about what people say about you??