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"/>9 ways to rock the social web | Michael Q Todd

9 ways to rock the social web

Posted on September 12, 2011 by @mqtodd

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I am in a contest right now for the Shorty Awards. I would love your support. It takes just 30 seconds.

http://shortyawards.com/mqtodd

I am writing this in response to the many people who ask me how to get a better Klout score and do better online generally. These tips will do that and a whole lot more. I do not know exactly how Klout makes their measurements. I think your score improves the more attention you get.

The score is a rough indication of how successful you have been in getting people to respond to and share your content online in the past 90 days and especially the last 30. In the past 9 months my score has increased from 47 to fluctuating between 73 and 74. I hope these tips give you similar “success”.

1. Decide very precisely why you are online. Trying to be everything to everyone is a recipe for disaster. Produce content and comment mainly in your niche or niches.

2. Reply in some way to everyone who engages you publicly. Hopefully within 24 hours but at least within the week. Promote the people who reach out to you. You will make friends for life.

3. Share liberally and give credit to the creator and curator of the content that you share. Part of sharing is following, friending and circling back. Put yourself in the mind and position of the other person. You like being shared, credited, and followed back right? This is known as being open and supportive.

4. Create at least some kind of content in your niche and publish it every day.This will brand you as an expert in your niche. The sharing that you do will result in even more sharing of your stuff. This is called shareism.

5. Start believing in yourself. And start saying this. People believe in people who believe in themselves (this is my most important point by the way). This is not “arrogance” or “conceit”. This is simply being. If someone compliments you or endorses you then allow and accept it. Promote it!

6. Be 100% positive. Always. If possible be fun too. People go online to be inspired and entertained. Not depressed and bored.

7. Thank. Publicly and often. Not only will this attitude of gratitude empower you but people will engage with and share your stuff again and again because of a simple thank you. People are also drawn to those they see thanking liberally.

8. Be around at least a bit everyday. People will engage and share the content of those who they know will see that being done and people who they think will respond. 30 minutes a day is better than 10 hours on just one day a week.

9. Hang out mainly with people who “get” and are doing the first 8 things I recommend.

Enough said. Does any of this look “hard” ?

This was given to you for free. If you got value please consider a quick vote for me here http://shortyawards.com/mqtodd Thanks.

Any questions?

To your success

Michael

Posted by @mqtodd
Hi I am Michael. Why am I excited about Social Media? I believe the internet will save the planet by spreading and enhancing consciousness , breaking down national borders and conflicting interests and bring economic parity.
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Michael Q Tood

Facebook Comments:

  • http://smartboydesigns.com Christian Hollingsworth

    Your thoughts all look rather delightful if you ask me. Love it!

  • http://smartboydesigns.com Christian Hollingsworth

    Your thoughts all look rather delightful if you ask me. Love it!

  • http://twitter.com/mqtodd Michael Q Todd

    Thanks Christian. It really is all rather simple!

  • http://www.companyfounder.com Paul Morin

    Good stuff, Michael. These are all great points. Some are easier than others to implement, but all are important. The only thing I’d add is to keep Klout and all these other ratings/rankings in context. It’s important to keep your “end goals” in mind, whatever they may be. Most of the “real” business and deals I’ve done online have come from people who would not know what Klout and Alexa are. That said, the points you make above help to enhance your online presence and establish you as an expert, which certainly DOES matter to any prospective client or business associate. Great article. Stumbled, Tweeted and FB’d. Paul

  • http://www.bartgrootveld.com Bart Grootveld

    Thank you for this nice article! ;-)

  • http://www.wonderoftech.com Carolyn Nicander Mohr

    Great article, Michael. I have seen my Klout score rise as I have interacted with others and fall when I was away on vacation, “Off the Grid”. I agree with you about keeping a positive approach online. This works well regardless of Klout. Other points of yours were wise advice, even without regard to Klout.

    I gave you a +K in Blogging because Social Media wasn’t an option. Well done.

  • http://fingercandymedia.com/ Jessica Northey

    wow I don’t follow ANY of those rules, that I know of or at least on purpose.
    I don’t pay attention to the numbers.
    Build your community, tweet what makes you happy, be respectful to others and HAVE FUN.

    Also
    Tell the truth, Make it Matter and Never Be Boring.

    Love to you micheal….great post

  • http://fingercandymedia.com/ Jessica Northey

    oh and PS don’t forget to eat your wheaties :) xo (thats what my momma always tells me) xo

  • Anonymous

    Love this post! So simple. I completely agree with all points, especially the part about being positive. People really want to be inspired and entertained on social media, so staying positive is critical to building a respectable online reputation. I also like that you made a point of being on social media consistently for only 30 minutes a day. That’s do-able! ;)

  • Robert Fransgaard

    Question:

    Create content every day. What does that entail? Are we talking Tweets or other fast-to-produce content or are we talking bigger pieces like Blog, podcast, YouTube?

  • http://twitter.com/mqtodd Michael Q Todd

    Whatever you can manage Robert! Tweets and FB updates are content though definetely

  • http://twitter.com/mqtodd Michael Q Todd

    Thanks Jessica
    This means a lot to me and I am learning a lot from you every day

  • http://twitter.com/RussellAllert Russell Allert

    This article assumes that you should focus on growing your Klout score. This misses the point. Be helpful, open and friendly on Twitter and other social networks and your Klout score will take care of itself.

    You could of easily titled this post “How to Succeed on Twitter”. Klout should not be a goal in and of itself.

  • http://www.facebook.com/jodybossert Jody Bossert

    My big challenge started right at the top with #1. I’m a huge sports fan and I like to engage socially around the topic I most enjoy so many of my posts pertain to that. Life has also taken me in some odd directions. I own two companies in completely separate industries. So that’s three areas of expertise that I could talk about. And finally, I just want to be myself online which means talking about whatever I want, whenever I want. I don’t want to have to stick to a particular area of expertise. I also don’t want to maintain multiple Twitter accounts. It’s been fun to watch Klout evolve, but this is an area that they (and Twitter) really need to address. (Twitter lists have helped to an extent, but ideally, it would be nice if I could select a niche when making a post. Then people could either choose to follow me in general or just follow a particular niche of mine.)

  • http://www.yoursocialmediamogul.com Knikkolette Church

    Thanks for posting! As always you post great info! :)

  • http://twitter.com/mqtodd Michael Q Todd

    Thanks for your kind comments! What would you add?

  • http://twitter.com/mqtodd Michael Q Todd

    Haha Russell if I had called it that nobody would have read it. There have been thousands of articles called that. Of course my post has nothing to do with increasing your score

  • http://twitter.com/mqtodd Michael Q Todd

    Thanks so much Carolyn! Social Media is an option but you have to click “view all” on the right

  • http://twitter.com/mqtodd Michael Q Todd

    You are very welcome Bart

  • http://twitter.com/mqtodd Michael Q Todd

    You are very welcome Bart

  • http://twitter.com/mqtodd Michael Q Todd

    Great to be connected to you on Empire Avenue and FB Paul. Actually my post has little to with Klout. Just used the headline to get it read

  • http://www.facebook.com/people/David-Meeker/100002469648356 David Meeker

    Thank you. I agree with being positive. I almost wrote something negative about the negativity.

  • http://xeesm.com/AxelS AxelS

    I already commented on Facebook:

    Very cool Michael. The only top I’m not 100% with you is the “always positive” Even if I sacrifice my Klout score but I am doing pretty well when I post very controversial and polarizing posts. And as such the only thing I would add to your post:

    Be YOU – rather sacrifice your Klout Score then your identity!
    I wouldn’t want to be a slave of a system just for some virtual points ;) .

  • Meredith Allison @RockTique

    Thank you so much for this advice. I’ve got a question, maybe you can answer? You mentioned making sure to thank all who mention you. Well, what would you suggest to someone who gets mentioned hundreds and hundreds of times a day…now I’m certainly not being conceited here bc these ‘mentions’ are no more than just that, users who group my name with a bunch of others (using automated shout out helpers). These ‘shouts’ are usually nothing more than a way to get followers. I used to feel obligated to thank each and every one but I realized by doing so, I just brought on more of these types of mentions (clutter). I still thank every 1 out of 10 (which has lessened the craziness a bit) but I did realize that since I have stopped cluttering my own stream with these Thank You’s, my Klout score has in fact dropped. As well, I have started following more people back…this too has lowered my Klout score. So basically, your tips are great but I feel like I’ve gotten myself into a unusual situation that I can’t seem to figure out the best way to ‘exit’…any suggestions?

  • http://twitter.com/mqtodd Michael Q Todd

    I cannot see the point of thanking anything automated Meredith. Nor doing it. I do do not even know what an “automated shout out helper” is. Twitter for me has always been a conversation. My post is mainly about facebook anyway. If you focus on facebook I think your klout score will rise.

  • http://twitter.com/mqtodd Michael Q Todd

    Thanks Knikkolette

  • http://en-gb.facebook.com/michaelqtodd Michael Q Todd

    Yes Axel it may seem good to attract these people but are they going to be long term supporters and promoters of you and what they do?

  • http://www.facebook.com/wayne.mansfield Wayne Mansfield

    Mike are you going to do an update to reflect the nwe scoring regime??

  • http://www.facebook.com/thesocialentrepreneur Andrea Raquel

    Great blog Michael.

  • http://twitter.com/candacemountain Candace Mountain

    This is very good advice Michael. Thank you for sharing.

  • Dana J Lange

    Consistency and interaction is what makes for successful social media. Thank you for sharing those points, spot on.

  • Lindy Ireland

    Great points! Appreciate your expertise!

  • Tony (e)MCMN

    These people at Klout have quite a racket going, you could ask a toddler to pick a number between 1 and 100, the result would be as meaningful as a Klout score.

  • Margwilmink8

    fabulous Michael, you really are a star

  • http://twitter.com/davidbcrowley David Crowley

    Great tips in general for good practice on social media…seems like Klout would just be another by-product of following them. #3 is especially spot on; I do try to do this, nice to see it articulated so clearly.

  • http://twitter.com/marti_gs Martina

    Great post! I completely agree w/you. The more i use social media, the more i realise that it’s really about being thankful for RT, likes, and so on. So easy to be listened at if you show you are a good listener too :)

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