The 7 Pillars Of Your Empire Avenue Success

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Thank you to coming to this chapter of “The 7 Pillars Book ~ Build and Nurture your Online Presence for Success.” Empire Avenue fits strongly into the 4th and 6th pillars of your presence (in fact it is pretty much vital) but it also deserves a chapter of its own and here is the chapter.

Empire Avenue is made up of four apps and I will explain them all and how they all fit together.

I want to briefly explain the “virtual currency” V`s. This I believe has got massive potential once it is used better.

Vees are a rewards points system which you can earn from companies and individuals who send out Vees Missions.

Empire Avenue  Rewarding you for being you

The Vees Marketplace

This is the ability for you to exchange Vees for Gift Cards in the United States, Canada and UK. This is just the beginning. In all three regions, Amazon and Starbucks gift cards are available. In US and Canada also Crate&Barrel. In Canada only Best Buy Canada.

FAQ on V`s

Q. What is the difference between Eaves and Vees?
Eaves is the internal currency used in the Social Market game. We generate Eaves for you to play with, people investing in you in the game gives you Eaves. Doing Eaves Missions will earn you Eaves as well. Vees are rewards points that companies and individuals can obtain from Empire Avenue to reward people through Missions for discovering content and people.

Q. Will you allow us to convert Eaves to Vees?
In general, no. However, we are considering certain promotional exchanges over the next few months to thank our long time members who wish to take advantage of such promotions. More details will be made available when ready.

Q. Can we convert Vees to Eaves?
It will likely be a floating exchange rate based on the Social Market economy.

Q. Can I convert Vees to US Dollars?

Q. Can I use the Vees I earn from Missions to run my own Vees Missions?

Q. Can I buy Vee’s in bulk?

Q. Can I transfer Vees between accounts?
Not yet.

Q. Can I get discounts as a Premium Subscriber?
If you are a Premium Subscriber and want to buy Vees, please contact us so we can work with you!

A lot of people ask me how to do Empire Avenue. I help manage 4 accounts all with a score of over 400 eaves. My main account is worth over 1200 eaves and is I think one of the the fastest growing stock among the top 100 on Empire Avenue. I also assist a few other people by managing their buying and selling each day. This has given me a perhaps unique perception on how the game works and what to do and what not to do.

First I had better explain what Empire Avenue is. It is essentially a connection and collaboration platform and community. If you connect and collaborate well and have great content that content will get shared by other members of the Empire community. Often our content needs that little “primary spark” which takes it to a secondary audience that we could not otherwise reach. If the content is good then it will spread like wildfire.

You have to get involved to understand it fully and those who do get involved are finding it increasingly powerful.

Please look at Empire Avenue as your social media meeting point. A place where people who love social media gather to learn from each other and collaborate. I have had incredible experiences in this community in the 2 and a half years I have been involved and you can too.

Empire Avenue is also a “game” that allows you to buy and sell (like a virtual stock market) shares (pieces) of people who also use social media. But depending on how and the way that you use the “game” you can see a massive increase in your social media activity, networking and maybe even make some solid business partner and friendships along the way.
Why are you online?

When we build a solid base and follow a tried and true system success becomes inevitable. As more and more of us get into Empire Avenue how can we ensure that we make our time spent on here worth it?
The getting BOUGHT FROM will become inevitable.

Here are ten top leaders by way of share price on Empire Avenue right now. We are all doing things differently and I hope to get these people`s thoughts about how they are doing things by way of a tip and to add it to this chapter.



Who are you and why are you doing this?

Your very first step before you start on EA is very important, but one most people miss. Figure out your *Exact* goals of using Empire Avenue.

Goal you say… is this a game? Yes. It’s a game .. but when used correctly there is much more to it. Some examples of goals.
Network with other people in my Industry
Connect with technical, web and SEO people to help me with my website

Get a better/new job
Get advice from the best of each Industry- From Wine makers to CEO to musicians(all of whom have profiles on EA)
Get in touch with Venture Capital or Angel Investors
Increase awareness and sales of my songs/art/website/invention/business
Expand my network of influence to people in other industries

Keep this goal in mind as we go through the next few steps.

Setting Up Your Profile – Connect Your Accounts
Make sure you connect your networks to your account. These social media networks will make up your ‘score’ on SE. You can add your accounts under the Home Button at the top and then select “Your Connections” in the Orange Bar. Follow the simple process to add your accounts.
Only your top 5 scores will count. That includes the BLOG score that is currently not displayed with a Button. So pick at LEAST 5 accounts and then step 2.
** TIP ** – Don’t have 5 accounts? Now is the time to make them. If you are using social media these sites are some of the best you can use. You will be making lots of connections on EA so why not get started? Take a few moments and create accounts at all the websites(or at least 5 of them). Your score of 1 will help you better than your score of “doesn’t exist”.

Complete your Profile – Photo and Bio

When you choose you name and ticker use your name that you use everywhere else online if you possibly can. Brand yourself!
Make sure you change your photo from the default. Nothing says “I’m not coming back don’t buy me” like the stock ‘charlie brownish’ photo. Upload your face or maybe even your company logo, but change it from the default.
Take a few moments and write a little bio. Perhaps a 140 character sentence of what you do followed by your goal we already figured out above.

Use the same photo that you use elsewhere online.

Join Some Communities.

One final stop to your profile. Click on Settings in the VERY top bar beside your Name and Money… And then select the “edit Profile” option. Complete your birthday, name, etc.
***Tip*** You also may wish to update your email settings under the NOTIFICATIONS link at the very top too. Otherwise you can expect a lot of emails.

Stick to your goal and your 3 keywords about yourself all over Empire Avenue. With 6,000 shareholders how can I remember you if you do not? How can I connect and recommend you, add you to groups and lists etc?
You are Now Ready to Start Networking and Buying and Selling!


Know how the thing works

How is your score made up?
There is much speculations about what makes up your score. But here are the answers. 100% legit and taken from the rules of the site.
There are Three things that go into your scores
Audience – Size of the people you are interacting with (Twitter followers, Facebook friends, You Tube Subscribers)
Activity – What you do on the networks (updates, comments, uploads.. see below for more details)
Interaction – (Retweets, comments on your content, likes on your content, subscribers and comments on your You Tube) .. It is said this score is “most important”
The “to-do” list of Activity score on Empire Avenue
Twitter: Activity on twitter, the audience of your tweets based on your followers and the quality of your followers (bots, for example, are low-quality followers), the reach and quality of your retweets and mentions.
Facebook: Activity on Facebook through posted updates and comments on your profile, the quality of your friends and their interaction with your postings and comments. Both your profile and your page.
Flickr and YouTube: Your activity through posting photos or videos, the connections you make with other Flickr and YouTube users, their interaction with you on Flickr and YouTube through comments and favorites.
Empire Avenue: Your activity on Empire Avenue, excluding the specific acts of buying and selling; user engagement with you on Empire Avenue including how they react to you, engage with you and the success of your advertising.
LinkedIn: Your connections, actions and recommendations count for your LinkedIn score.
BLOGS Although there is no symbol, blog also count as a score number so make sure you add any TRUE blogs you have (not just rss feeds).
Foursquare, Instagram and are also available. As I said before now is a great time to sign up if you are not using these.
Only The Top 5 Networks Matter each day for when the Market Maker calculates whether your score rises or falls at the rollover.

Your dividend is made up of all your scores, including the ‘no published’ blog score. You should work on those with the smallest number, by increasing either the audience, activity or interaction as stated above. The above is taken from the FAQ on score on the website.
My ROI / Divs are going down.. What can I do? Choose
Your .div share per day (which is used to calculate your ROI) Only updates once a day, at “roll time”. It is also a weekly average. If you are just starting out, this number will be wrong… This is for two reasons:
Each time your outstanding shares increase.. your .div share will go down as your spreading your Social media scores over more people now. This automatically adjusts at “roll time” . The more popular you are, the more this will be shown on your profile and you likely will have a very small .div share each day. Check out Growth stock for more information.
Your Social Network scores are still being calculated. As these numbers adjust around your number will also bounce around a bit.
Although people will be talking about it everywhere, TRY NOT TO WORRY ABOUT IT. The simplest answer for ways to improve your ROI and DIVS is .. Get bought less and Do more of the above to improve your score numbers. As this tends to be a bad strategy,either by not getting invested in or inflating your Social Media scores to a number you can’t possible continue, will only result in dips and selling of your stock down the road. The simplest answer is: Try and improve your Social Media Scores a small amount but ultimately focusing on your GOAL is the most important thing to remember.
For more advanced tips and to be able to ask questions from a great community go here and join up now

You can play Empire Avenue easily in an hour a week if you want to.

Buying and selling are relatively easy. I recommend buying people who are active in Empire Avenue communities/ doing and completing missions and have a lot to spend as a starter. Then buy active people OR people who have a lot to spend and are regularly buying.

For buying and selling use

Use the lists function. You can organise people in any way you like.


Give value.

This about getting liked. Empire Avenue works best when you are a content provider. People flock to great content and are always keen to share it. Particularly social media or content about Empire Avenue itself (like this).
Contribute everything you know in the Facebook groups and online in general. This will attract people to you who will share your content and buy your shares.


Be sociable.

Have a strategy for your Empire Avenue use. Here is a short video on how I buy and sell. I focus on active people.

Most of you on Empire Avenue will get this. Stay as open and supportive as you can everywhere on Social Media.

Make yourself as easy to find and be followed as possible. The more connections and activity you have the better dividends you will generate. On Empire Avenue do shout outs when you buy, thank for buys and thank for missions. Endorse blogs of other players. Every time you do this you get dividends and get seen.

There is a large chapter on this earlier in the book and it pretty much applies here.


Are you a robot?

Be real! If possible use your own name and photograph. People like people. Like themselves. let us know about your life and your friends and family. Share photos of what you do each day at work and away from work. People will support and want to connect with you more if they know you. It builds trust and rapport.


This is a mutually supportive promotional place.

A lot of Empire Avenue is about getting shared. So make your content shareable. A great deal of this will happen on Twitter as this is the main open and supportive network.

After 26 months on the Avenue you will be pleased to hear that I am now getting my head around how you can leverage your presence there with your Twitter presence by some more strategic interaction. And of course vica versa! Here is what I am finding.

I have identified seven key points but am sure you have more.

1. Empire Avenue, Facebook, G+ ,Twitter etc etc are tools. Software, spaces, platforms. Not walled in areas that do not intertwine. People are what to focus on. Get 2 circles of people who you interact with all over the social web and work with them. Depending on how long you have to spend online each week I recommend that your inner circle be 20-50 and your outer 100-150. Make a Twitter list of each of those two circles. Watch the streams.

2. Have two Twitter and two Empire Avenue accounts. One for personal and one for business / cause / hobby etc. If you are going to master these social networks you may as well leverage that learning and of course the networks you build daily. Speak and act the same way you do out of both. Use a photo of a real person. People are highly reluctant to talk to logos on Social Media.

3. Talk about Empire Avenue on Twitter and vica versa. Promote and support your inner and outer circles on both. Whether they are on Empire Avenue right now or not. They will come. They will see your daily activity and your rapidly increasing network and skills and be inspired by your passion.

4. Have your main or both Twitter accounts in your Empire Avenue bio. Twitter is the main connection point online. Use it.

5. Make a twitter list of each of your top Empire Avenue shareholders. Once people own say 100 shares in you add them to the list. Watch that list in Hootsuite or Tweetdeck and interact with these people! You have attracted them for whatever reason. Now support and promote and interact with them. Promote that list around Empire Avenue. Promote it around the Facebook groups about Empire Avenue.

6. Add your Empire Avenue link, your Index on it and your position on the index to your Twitter bio.
Here is my example. This will brand you, your interest and Empire Avenue and also bring your twitter buddies to the Avenue and earn you 2,000 eaves each time! A no brainer.
Location: Empire Avenue, Tokyo
Bio: Speaker, author, love promoter. CEO of NPO Index Empire Avenue. Join at Recovering Kiwi lawyer into raw food, juggling & daily #lifegasm xeeme/michaelqtodd

7. Be consistent about your niche on both platforms. Be fun! Pick 3 key words that you are about and want to be remembered by. We all have growing networks and it gets harder and harder to get remembered. Promote and connect all your twitter buddies to your Empire Avenue buddies. This is powerful I promise! You have built your skills, networks and reputation in both “spheres”. Would it not be possible that one X one might equal eleven here?

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Get bought! This a stock exchange!

Getting your shares bought is what it is about. Your price depends on how many people own your shares at anyone time. Also called “Shares Outstanding”.

Become the best in your particular niche of everyone on Empire Avenue and tell us that. Promote yourself. Shyness and modesty are sometimes OK but this community is used to self promotion so you have to tailor your style somewhat.

As an add-on to the advice i have given I am including this from Harold Gardner.

Harold is probably the most successful and skilful Empire Avenue player and has built an incredible account in a relatively short time.

Here is an excerpt from his bio on Empire Avenue. You would do well to follow this advice!

“I roared past my first year on Empire Avenue. A few details about how I play. I was very fortunate to have excellent guidance that helped me focus on being successful with EAv. The advice was simply to concentrate on building wealth. Everything else will follow. I don’t do Social Media professionally; so this is mostly a game for me. I sell Rocket Science to Luddites and play tennis.

My Share Price exceeded 400 at about 8 months, I was at 500 before the end of April. The only thing I do to support my share price is avoid red days. Up .05 eaves or up 5.00 eaves is all the same to me. I have no idea how I got so expensive. My Net Wealth is over 750M, and I receive about 3.2M per day in Dividend Income each day. Still working to increase my divs, but I have a new plan. I don’t think there is a stock newer who is higher on the wealth or share price leaderboard. Omar & I fight over the most active on the EA Network…he usually wins.

I typically run a FB & G+ bomb mission daily to support my divs. I run Twitter & WordPress missions when they make sense.

Each day I at least match every active investor. Active is 3 EA actions a week by my definition. Each day I use to buy a few shares of everyone who is invested in me. I typically also make a run to buy a few shares of every active player in my portfolio. That gets folks invested in me a couple of buys on most days. This is helpful for my EAv activity and reminds folks about my investment in them. I own more shares of all these stocks than they own of me. I realize that my share price is higher (much higher in many cases) than than most of my investors. I understand that many folks will have difficulty matching my investment; mostly, I just want some sense of mutual effort.

If you are bothered by my investment practices, it is easy to stop my daily purchase. You can buy 1500 of me, I will match; since we are maxed…no more small buys. You can also sell me at which point I will block you. I wrote a blog post about this, but basically I don’t want to waste my eaves investing in anyone who is selling me.

I have mostly given up trying to go through the list of folks who bought my shares each day. I want to acknowledge the investment and to be sure that I appropriately reward that investment with a buy back. If your price trends and dividends are attractive, you will find yourself well rewarded. If you are struggling, I am likely to simply match. There is no magic formula here. My level of buy back is partly dependent on how many eaves I have and partly on my attitude toward life.

If you want to be bought; invest in me, shout at me, be active on the Avenue, have great dividends, and have positive share price graph. If you have questions, ask. If I somehow missed a buy back, let me know. It was an oversight, and I am sorry. I will fix it within a day if I know.

A couple of dark side items. I usually don’t check for mission thieves, but when I do…I report you, I block you, I rate you negatively, and I ask my friends to do the same. It is a bad value; so just don’t do it. If you sell me, you are stupid. I guess that is arrogant, but I have never had a red day and my dividends are decent; so why? It has gotten easy to check so you are likely to be found…yes even partial sells. I use the same strategy as I do for the mission thieves…sell, block, & ask my friends to do the same. Too many great folks on the Avenue to deal with creeps.

If you don’t invest back in me, I consider you my savings account. If you turn red, your divs drop, or I am broke; you are likely to be sold. Let’s just be friends, treat each other with kindness, and have some fun on Empire Avenue!”

~ Harold Gardner

How much is your business and causes your associated with and most especially your time worth to you? If these are of any importance please read on.

Here are 5 reasons an upgrade to Bronze or another Premium account is worth it. Same reasons pretty much apply to why you should purchase portfolio and upgrades
1. Save masses of time each day by using to buy and (sometimes sell) shares. if you are unsure how to use it there is a screenshare video on my You Tube channel and in the Empire Avenue chapter in The 7 Pillars Book showing how it works. Saving say an hour a day equals 30 hours by the end of a month.What could you do with those 30 hours?
2. Get some free eaves and a discount on missions commissions. 5 free extra desserts and the ability to earn dividends from 5,500 accounts that you own.
3. Help keep Empire Avenue and going by paying a little for the service
4. Eaves are exponential. Eaves that you make today turn into more eaves tomorrow. For an average account I would imagine that a bronze account would bring them around 3-5 million extra eaves a month.
5. Empire Avenue is here to stay and your presence here is going to benefit you and your business or cause forever.

If you use my affiliate link to maintain your subscription or buy any upgrades I will run a 1 million eave mission for you for each $10 that I earn from the referral.

This is my link. I will send you a message on here when I see a balance of $10 earned from your purchases of upgrades or monthly subscriptions.

Get another 30 hours a month back and explode your online presence.


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