Pages

Categories

The 7 Pillars of your YouTube success by @ericsurf6

0 Flares 0 Flares ×

YouTube

It took me sometime to realise that You Tube was a social network not just some where to watch videos and occasionally upload my own.

I have repeatedly said in this book that video is key to building trust and rapport so your You Tube channel will be a vital cog in your online presence.

Eric Berg has stood out for me as someone doing both the branding, production and also the socialising part of You Tube outsandingly well and you will learn a lot from Eric here.

I live close by Eric in Kanagawa, Japan ( near Tokyo) and we have met and even made a 6 second video together.

………………………………………………………………………………………………………………………………………………………………………………………………………………

Hi I am Eric. I started my channel in_  and have _ subscribers and around _ views so far. Every day around _ viewers watch a video on my channel.

Pillar 1 of your You Tube success is even more important than in other social networks. Examine your brand closely.

I am a reasonably normal guy I teach English in Japan. I have some “performance” skills but much of my success is duplicable even without any such skills.

I built my You Tube channel around Japan and being educational and fun. You really need to be a specific style of channel to get a large number of subscribers and to get people coming back again and again to invest their time in watching your videos. You Tube is a great place to promote a product but it is not absolutely necessary to have one as once you get people viewing you regularly Google pays you for this. i will discuss this later in this chapter.

Pillar 2

You Tube requires more “skilling up” than other social networks. I use a _ camera…

The site itself is multi multi faceted. Here are a few “must know” things…

I am lucky enough to be a You Tube Partner and have access to the wonderful video making center in downtown Tokyo.

Learning analytics will serve you very well.

In addition to estimated minutes watched and average view duration, you can see whether your video was viewed from an embedded player on your website or another website; from the YouTube watch page or directly on your channel; or on a mobile device. You can also find stats on audience demographics, geographic location and engagement, including likes, dislikes, shares, comments, favorites, etc.

Videos found via a Google or YouTube search will give you access to see which keywords used to find it (most likely true for a search on Google+ as well); and, if you have monetized your account, you can also see ad performance and estimated earnings. By comparing metrics such as estimated earnings based on audience engagement, you can quickly see how useful these metrics really are to a marketer.

 

Pillar 3 Content

 

In order to build momentum in your account that will lead to better relationships with more and more subscribers you should post a video at least 2 or 3 times a week.

Always consider the relevance of your content to your brand. Do not attempt to be everything to everybody. Some videos can be longer if they are really interesting but usually people are unlikely to choose to watch anything much over 2 minutes long.

 

Pillar 4

My strategy for socialising on You Tube is constantly changing.

Self promotion is the path that many You Tubers take.

Pillar 5

Personal videos that allow subscribers to your channel to know you are going to win trust and rapport much faster and more effectively than just videos of scenery or screenshares of some tool you are teaching.

Pillar 6

Beyond You Tube there are some great collaborative communities where you can help get attraction for your channel. I am in facebook groups where I deepen relationships with fellow You Tubers. Empire Avenue has been a great way to meet a wide range of social media people from a wide range of countries and several of them have become regular visitors and interactors on my channel. Offline I attend You Tuber meetups in Tokyo.

Pillar 7

If you are a star and you are making great videos do not be afraid to say it! At the very least there is no reason to be umconfident or to put yourself down. People visit You Tube to be entertained or educated

 

 

0 Flares Google+ 0 Twitter 0 Facebook 0 Reddit 0 StumbleUpon 0 LinkedIn 0 Buffer 0 0 Flares ×

Please Leave a comment

Loading Facebook Comments ...
0 Flares Google+ 0 Twitter 0 Facebook 0 Reddit 0 StumbleUpon 0 LinkedIn 0 Buffer 0 0 Flares ×