Link shorteners are a necessity if you are a Twitter user; however, even if you are not, it makes sense to use them and many marketers do. One of the best things about using shorteners such as goo.gl and bitly are the analytics (of course). I prefer bitly for its interface, including having a “profile” page to feature your shared “bitmarks.”
Some of the great features of bitly include:
- a “bundles” feature which are shareable collections of your bitmarks;
- the ability to curate bundles and invite other users to add to it;
- the ability to make links private;
- the ability to customize links;
- the chrome extension;
- the ability on mobile devices to email links to save in your bitmarks or to share on Facebook and Twitter.
As far as analytics, in addition to what you would expect, you can also see who in “your network” (Facebook friends and anyone you follow on Twitter) has shared a URL via bitly; how many total clicks the link received as well as how many were via your shortlink; and which other bitly users shared the same link.